I'll bypass the obvious joke of Joey naming his brand "Extremely Hardcore".
Seems like Joey wants to be the driving force behind an "ECW II." I wouldn't be surprised if the Dudleys and other WWE releases wind up there. Even Paul Heyman (after his contract runs out) could wind up here.
"The way I feel right now, I'd trade my mother if the right deal came along." -- Isiah Thomas.
There are pictures of his new gimmick here. That geocities site kept going down when I was trying to see them, so I copied them and put them on my site, if that one isn't working. It looks really weird.