I'll bypass the obvious joke of Joey naming his brand "Extremely Hardcore".
Seems like Joey wants to be the driving force behind an "ECW II." I wouldn't be surprised if the Dudleys and other WWE releases wind up there. Even Paul Heyman (after his contract runs out) could wind up here.
"The way I feel right now, I'd trade my mother if the right deal came along." -- Isiah Thomas.
Yes it's just one of his many ongoing inside jokes with the people who visit his webpage like Storm 1:08 or his chokeslam streak. Storm is actually a pretty funny guy despite what his character on television seems.