To be fair, he was suing the author, who was later killed at a gun range. Surely if an author claimed he beat the crap out of you to promote his book, and you had the means, you'd sue them for defamation too.
"Tattoos are the mullets of the aughts." - Mike Naimark
"Don't stop after beating the swords into ploughshares, don't stop! Go on beating and make musical instruments out of them. Whoever wants to make war again will have to turn them into ploughshares first" - Yehuda Amichai
He couldn't take that his "public image" was tarnished because somebody said he got punched. Let that sink in. Punched. Not beat up. Not his ass kicked. Not nearly killed. But punched. Think of all the criticism he's faced since he first run for office. All the insults and all the questioning of his mental stability. His being called a 9-11 truther and other conspiracy nut related insults. But he got punched and THAT is just too much?
The book doesn't mention him by name, he was just mentioned in a press conference. Before his suit, I don't remember ANYBODY saying "Hey did you hear Jesse Ventura got beat up by a Navy SEAL?".
The only way this got any traction at all is because he filed a suit.
Sorry, any way you slice it, he's a piece of shit.
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Just giving you another side of this story from another reporter that interviewed him right after that that didn't make it to tv air, but talked about on radio.
Right after this interview was done, another (long-time)reporter at this station asked Jesse for a couple minutes more. The jist that he got was that this guy had agreed to take this portion out of the book. Jesse was waiting and waiting for Kyle to do it, but he kept on hesitating, basically making Jesse doing it.
Now, to do it after his death and drag his widow into it, bs. This lawsuit did more to his image than whatever little bit was said in that book about him.
Yes, the trial lawyer industry is both huge and shady. However to point to legitimate protection of a trademark as an example of where the legal system is flawed is just not making your point in the slightest.