It's goofy, and it adds nothing to the product. TNA's strength is in video production. Their promo videos are excellent. It may be cheaper to replace them with fan-submitted material, but it will only make the show look like an indy fed further down the ladder. They need to do stuff like that, not TNA.
"To be the man, you gotta beat demands." -- The Lovely Mrs. Tracker
In it's simplest form, Hogan's notion is to make TNA stars a far more public commodity by making them viral and having their faces show up in more places via more cameras.
As it stands, it's not that simple.
If they controlled the environment where fan submitted footage could be shot, like at a convention, or pre or post-show meet and greets, it's a charming way to connect your (let's face it) lesser known than the WWE stars with fans and perhaps even mainstream media if a particular peice is epic enough.
By the way, why in the blue hell do we think this'll just lead to more sex tapes? Seriously, the first thought was ring rats with iPhones? Kudos to the notion of naked Velvet Sky, but that just seems outlandish, and more exception to the rule.
Let's think mundane for a minute.
Running into Samoa Joe at Denny's and shoving a camera in his face while he eats pancakes just makes Joe look like a fatty. Matt Morgan hauling ass to a gas station men's room because it's an emergency. Jeff Hardy counting change at said gas station to buy a pack of mints. AJ Styles picking out dress shoes for his kids for a funeral. Christopher Daniels shaving his head.
"Laugh and the world laughs with you. Frown and the world laughs at you." -Me.
I assumed it would be partly real but mostly worked videos. "Tonight we have footage of that dastardly Bully Ray slashing the tires of RVD" or something stupid (but not above regular wrestling angles and footage) like that.
It does feel like they figured that since WWE is all over youtube now, they need to take it to the extreme and actually become youtube
I dont understand how this is SUPPOSED to work. So if everyone starts recording video of TNA wrestlers out on the street and floods YouTube with their videos (even though according to the article, Hulk wants people to send their videos directly to TNA so they can add them to their own show?), then what? So the average Joe comes across a bunch of "on the street" cell phone videos on YouTube of wrestlers he's never heard of and that somehow makes him want to find the show they appear on (that he's also never heard of, or maybe has heard of but hasnt cared enough about to tune in yet) and start watching?
I think he's trying to create a paparazzi type situation. People see the wrestlers, then crowd around them taking pictures and videos like they're Melina walking down to the ring. People in the area see that, and then think that "these must be big stars!"
Of course, the irony that one of the top people in TNA came up with this crazy idea while TNA seemingly goes out of their way to drill into people's heads that their wrestlers are not even close to stars (I'm such a big star, I just saved $20 on my car insurance!!) is nuts.
I used to think that Heat was just a wasted hour of TV on Sunday nights. And I never cared about Excess when they debuted it a while back. But during the past few weeks, the shows are coming into their own.