If somebody tells you that [insert champion here] is wrestling [insert returning superstar here] next week, it's a Title match UNLESS they specifically call it a non-Title match. That's a pretty valid assumption.
What about the Piper-Hogan match from 1996 where Roddy won clean and didn't get the title because the match was never announced for the title.
Haas/Rico vs. Holly/Gunn (tag titles): Haas/Rico. Why the hell are Holly and Gunn even a team? Who cares why they're a team? Why should anyone care anything about either of them? Why would they possibly win the titles?