If somebody tells you that [insert champion here] is wrestling [insert returning superstar here] next week, it's a Title match UNLESS they specifically call it a non-Title match. That's a pretty valid assumption.
What about the Piper-Hogan match from 1996 where Roddy won clean and didn't get the title because the match was never announced for the title.
Rumble - Jericho. He's done just about everything else in the business. Why not add a rumble victory Daniel Bryan - Show and Henry can't resist one upping each other's brute strength. Bryan slips out like a little weasel.