If somebody tells you that [insert champion here] is wrestling [insert returning superstar here] next week, it's a Title match UNLESS they specifically call it a non-Title match. That's a pretty valid assumption.
What about the Piper-Hogan match from 1996 where Roddy won clean and didn't get the title because the match was never announced for the title.
Seriously, I think Chris Nowinski needs to spend some time in OVW. After seeing the horrible match he had last night with Jeff Hardy he definetly needs to work on his in ring skills. This is by no means a diss to him.