If somebody tells you that [insert champion here] is wrestling [insert returning superstar here] next week, it's a Title match UNLESS they specifically call it a non-Title match. That's a pretty valid assumption.
What about the Piper-Hogan match from 1996 where Roddy won clean and didn't get the title because the match was never announced for the title.
Check out the promotional art for Backlash: http://www.wwe.com/shows/backlash/ That's excellent. Really good homage to The Shining. I made that my desktop wallpaper. If only the Backlash card were half as good as that Edge pic.