This ... this is genius. Honestly, I'm shocked the WWE hasn't come out with apps like this given their focus on new media and their shilling of the "official" app. Who wouldn't want the voices in Randy Orton's head waking them up in the morning?? CM Punk shouting "It's clobberin time!"? The possibilities are endless.
I'm not a big fan of battle royales. But, they could have put together 1 or 2 traditional Survivor Series type 8 man or 10 man matches with Raw vs. Smackdown. That would have given guys like Test, Matt Hardy, Tajiri, etc.