This ... this is genius. Honestly, I'm shocked the WWE hasn't come out with apps like this given their focus on new media and their shilling of the "official" app. Who wouldn't want the voices in Randy Orton's head waking them up in the morning?? CM Punk shouting "It's clobberin time!"? The possibilities are endless.
Well, I'm assuming he goes into a feud with Michaels for Rumble. As for a face turn, unless he is involved in a double turn, he would go from #2 heel on RAW (treated far worse than #1 heel, but thats another story)