Because it'll probably get a similar release pattern to SHAUN when if first opens, sadly. It'll do number-one business over here in Blighty, but I can't see it making megabucks in the States.
To those who say people wouldn't look; they wouldn't be interested; they're too complacent, indifferent and insulated, I can only reply: There is, in one reporter's opinion, considerable evidence against that contention. But even if they are right, what have they got to lose? Because if they are right, and this instrument is good for nothing but to entertain, amuse and insulate, then the tube is flickering now and we will soon see that the whole struggle is lost. This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires, and lights, in a box.-Edward R. Murrow
The episode started with Rosie screaming. After several interminable seconds, we learn it's a flashback to a tickle fight with her brothers. The opening ends with her fading from the framed window of her house door.