Personally, I was partial to a bunch of the logos from 99 Designs' contest (99designs.com), especially the winner:
But this official one is really good nevertheless. Some of the ones that I liked from the contest wouldn't have worked in a pro sports context, and the only quibble I really have with the rebrand is that the colors aren't all that distinctive.
You wanted the best, you got... the Out of Context Quote of the Week.
"£8.70 for a measly 16 out of your average fag machine." (dMr)
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