Memphis Grizzlies Announce Plan for New Logo, Colors By Ronald Tillery
firstname.lastname@example.org This time next year, your Memphis Grizzlies gear will officially become collectors' items.
That's because the Grizzlies are changing their logo, team colors and uniforms to coincide with the 2004-05 season and a new downtown arena.
Team officials will unveil the new look in 2004, about three months before FedExForum opens in September that year.
"The right time for an identity change would be the first year in the new arena," said Mike Golub, Griz senior vice president of business operations. "We officially applied and submitted initial designs. Right now, we're going through revisions."
Only league approval and minor artistic changes remain before the process is complete. The Grizzlies submitted their new logo to the NBA on May 15. The league is putting the design through a trademark search.
Expect a radically different and contemporary logo.
And don't worry. The team's nickname will remain the same.
"We're definitely going to be the Grizzlies," Golub said. "But we wanted a logo that is fresh and distinctively Memphis. We think what we're coming out with is better, more contemporary, and more Memphis."
The Grizzlies had essentially maintained an image they brought with a 2001 move from Vancouver.
Golub would not elaborate on specifics about the logo nor the potential colors.
Although the team's look is not expected to change for the coming season, the Grizzlies have already de-emphasized and accentuated certain colors.
For example, teal is no longer prominent while the use of red increased last season. The Grizzlies' other colors are bronze and black.
"We think there are some parts of the logo we like that we may be able to continue," Golub said. "But it's going to be a cleaner, fresh look with likely new colors."
The Grizzlies relied on a competition among seven companies (five national and two local) to come up with a new logo. A Mississippi firm won the design bid.
Designs for the Grizzlies' new uniforms, court design and secondary logo should be finalized later this summer.
Although the Griz applied to the league for a logo upon their move to Memphis, news recently spread among fans that wanted to purchase Grizzlies state license plates.
Fans who ordered the specialty plates received refunds and a letter stating the project had been discontinued because of the logo change.
Golub acknowledged that the Grizzlies "had a long way to go to get to the 1,000" pledges needed for the state to produce Grizzlies plates. However, Golub claims the Grizzlies stopped the license plate drive because the club learned it could not change logos on the plates for 10 years.
"When any company redoes their logo you want every element where you're represented changed," Golub said. "We didn't want rolling billboards to be outdated. I think we'll be successful with the plate program once we truly attack it. . . . We're tracking well for a new logo and new look for the first year in the new arena."
Actually the corporate tie-in that would have been cool would have been the KFC one when it was possible they were leaving Vancouver for Louisville and they were going to call the team the Kentucky Colonols, but the NBA looked past the obivous nod to the ABA team of the same name and just saw the team having what they felt was a corporate team name.
...But the only problem with that is we've probably already used the nickname for a dead team already. (I still think that Memphis would have a NFL team if they hadn't decided on a team name of "Hound Dogs." Sheesh.)
What's the over/under on the new colors being orange and purple?
My first thought was NBA in New Jersey= Bruce Springsteen. Thankfully the Boss had enough sense to avoid being lumped in with the craptastic rest of the halftime acts (my imaginary girlfriend Jewel exempted).