I actually kinda dug Goldberg during his initial run in 1998. Back when it was actually sort of interesting to see him beat the living hell out of everybody. I kind of lost interest after that when WCW finally started pushing Chris Benoit in 1999. After that I was like, “Goldberg? Forget about him, we've finally got Benoit winning the World Tag Team Title! And then the U.S. Title. And then the T.V. Title. The U.S. Title again, and finally the World Title.”
But I never got to see Benoit walk out on Nitro with the WCW World Heavyweight Title belt around his waist, because WCW seemed content to pretend that Benoit's World Title win at Souled Out 2000 never happened. So I said, “You shit on me, WCW, I'll shit on you-- and start watching RAW to see when Benoit's gonna show up in the WWF.” That's pretty much what made the switch for me.
...Damn, that was a tangent. My point is, Goldberg's actually kinda interesting until you realize that there are much better wrestlers out there who aren't being pushed.
“What is this, Monday Night RAW? You gonna talk for twenty minutes?”
--Wild Bill Logsdon to Tarantula, WCWO House Show, 5/4/02
Rusev's career is going to be a mid-card jobber after he gets his first lose, deal with it. We have seen this play before. The only difference is he was in the ring with someone fans actually care about instead of Cena.