Triple H got interviewed by Grantland. Here's an excerpt about him talking about 'dirt sheets' and a story involving Page and Wade Keller from pwtorch.com:
Speaking of writers, when do you first remember the Internet becoming a factor? There were dirt sheets before then, but they really blew up on the web. I know you guys pretend you're not listening to it, but come on.
When I got into the business, obviously the dirt sheets were there. In my mind, it was like a gossip column. I remember Dallas Page20 coming in. I used to go to the Power Plant21 every day just to train with Terry Taylor.22 Page would come in and he'd be so upset because the dirt sheets were ripping him apart all the time. Especially Wade Keller,23 who was fucking brutal: "Page is a waste of skin. I don't even know why he has a job there." Stuff like that. Page could do no right and it really bothered him. I would say "What do you care? Who cares what he thinks? Just do what you do, man, and worry about if they're cheering or not." But he'd say to me, "You don't understand, man. Bischoff24 puts a lot of stock into this." So one day he came in with a dirt sheet and Keller had ripped him up and he got so mad that he went into Jody Hamilton's25 office and got Wade Keller's phone number. We were all in the office; it was me and Terry Taylor and I think Big Show,26 and Page called and left Keller this scathing message. A little while later, over the intercom, they say "Page, Wade Keller's on the line." They get on a phone together, and boy, they hit it off. And they're talking and Page is saying, "I just don't understand why you're giving me such a hard time. Yeah, I'm coming into this late,27 but I try and I work harder than everybody else." From then on Wade Keller was digging Page.
Completely. I was like, "You just worked28 the dirt sheet guy!" It blew my mind that these guys don't even really have an honest opinion. There's a lot of guys over the years I've seen put over [in the dirt sheets] and I just didn't get it. But then I realized, those guys give them insider dirt. In the Attitude Era, we'd be on a plane and there'd be four of us traveling in first class or something, and a week later, I'd read the conversation verbatim in the dirt sheets. I'd be like "Fuck, how does that happen?" Because it had to be one of the four of us. I always thought, just do your job. If the crowd reacts to you, positively, negatively, if you're getting a reaction, they're going to push you. That's what nobody gets. We don't tell the fans who's going to be over. We put somebody on the table, fans react, and then we decide where to go with them. What people forget is we have a focus group every single night, 10,000 people somewhere. We didn't get Austin over. Austin got over with the fans.
I don't subscribe to the Torch, but I really want to start a guessing pool on how many hundreds of words are written about this interview in the newsletters. This is like the Nash interview, only actual interesting info mixed in with the occasional trolling. Meltzer is good for at least a 1000 on his own.
While in-ring isn't the be all and end all, it's more important these days because the fans have become accustomed to a certain level of quality. To be able to get away with a shit match you gotta be Rock vs Hogan, the first time.