This is pretty special for people here in Nashville.
While, I never met the guy, Frank's such a positive influence in the community here. I heard a story that he was at a Nashville Predators hockey game after the Music City Miracle and people kept coming up to him and he signed autographs for over two hours. He's known to never turn down an autograph request.
I sincerely hope he gets some Hall Of Fame consideration in 5 years.
Compared to other tight ends Frank has Hall of Fame numbers, but I don't think he will make it. He caught more than four touchdowns in a season only once, and got over 700 yards only twice. He was a very good player for some time, but I don't think he has much national recognition at all. At least not as a great player, and that is what the Hall of Fame is for.
I think it's a big PR move really. Neither were going to a big bowl and, depending on which lower-tier bowl they ended up in, a school can lose money on a bowl game. and both schools will get still their fan share of $ from their cut of the BCS pie.