SAN FRANCISCO -- "Thursday Night Football" will air on both CBS and NBC next season.
The NFL announced Monday that it had agreed to a two-year deal with the networks. CBS had broadcast games in partnership with NFL Network the past two seasons.
According to multiple reports, CBS and NBC will pay a combined $450 million per season. CBS paid $300 million for eight games in 2015.
"We are continuing to make Thursday Night Football bigger and better," commissioner Roger Goodell said in a statement. "CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we're excited to have them on board again. At the same time, we're thrilled to add NBC to the Thursday Night Football mix."
CBS and NBC will each air five Thursday matchups in 2016 and 2017, increasing the number of games on traditional broadcast TV by two per season. Those games will again be simulcast on NFL Network.
NFL Network will still televise eight games exclusively, which will include late-season Saturday matchups and other to-be-determined games.
The league is also negotiating with digital companies for a streaming rights deal, which will be announced soon.
The NFL launched "Thursday Night Football" on NFL Network in 2006 with eight games, which grew to 13 by 2012. In 2014, the league partnered with CBS for a 16-game slate -- half simulcast on CBS and NFL Network and half aired solely on NFL Network.
Both CBS and NBC will use their top broadcasting teams and contribute to the production of the NFL Network-only games. -----------------------------------------------------------
Originally posted by RecklessEricThursday night football games have been unwatchable and unsafe for players. Let's double down on them.
Not that I disagree with your premise, but they're doing a full slate of Thursday games anyway. This is just shuffling the who gets to show them.
That said, I guess they aren't counting NBC getting the first game of the season on a Thursday as Thursday Night Football? (That was always Sunday Night Football on Thursday Night, right?) So we'll have football on broadcast tv until week 11, which means that if NFL Network still gets eight games, then in weeks 12-16 there are three Saturday games?
Between this, and the NFL pushing for more regular season London games (which is to say, more regular season 9 am EST games), they've done an amazing job of balancing Red Zone against their financial goals. Every primetime (non-Sunday afternoon) game is another source of ad revenue that Red Zone doesn't affect. Even though Red Zone is more exciting the more games are on at once. It makes sense that they need to build up the value of the Thursday Night brand, since that's counterbalancing whatever damage Red Zone will do to the value of the Sunday packages. (Of course, if the networks start bitching about ad rates on Sunday, just watch the NFL Network start going at the cable companies over the subscription rates.) I might as well just give Roger Goodell credentials to my bank account at this point.
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