The W
Views: 98981015
Main | FAQ | Search: Y! / G | Calendar | Color chart | Log in for more!
17.9.14 1854
The W - Baseball - First Pitch at 7:11
This thread has 8 referrals leading to it
Register and log in to post!
Thread rated: 6.28
Pages: 1
(588 newer) Next thread | Previous thread
User
Post (8 total)
Sec19Row53
Lap cheong








Since: 2.1.02
From: Oconomowoc, WI

Since last post: 2 days
Last activity: 2 hours
Y!:
#1 Posted on | Instant Rating: 6.95
Today's strange marketing deal (from jsonline.com)
The Chicago White Sox and 7-Eleven have signed a new, three-year deal in which the team will begin home evening games at 7:11 p.m. beginning next season.

Get it?

The deal is worth an average of $500,000 a year, according to the New York Times. Meanwhile, Margaret Chabris, a spokeswoman for 7-Eleven, had this to say about the deal: ďItís a fun way to insert our name into fansí hearts and minds. We think itís worth way more than $500,000.Ē

If it is, don't you think the White Sox would have asked for more money?
----------------
I guess I'm surprised this hasn't been done before, although it strikes me as something that a minor league team would do*.

* - This is not intended as a shot against the White Sox from a long suffering Cubs fan, because I know my team sucks and yours won it all last year.

(edited by Sec19Row53 on 11.10.06 1115)
Promote this thread!
spf
Scrapple








Since: 2.1.02
From: The Las Vegas of Canada

Since last post: 49 days
Last activity: 2 days
AIM:  
#2 Posted on | Instant Rating: 5.57
Eh, can't say I'm bothered, and I figure that $500,000 basically pays Bobby Jenks for next season. If the start time had been changed radically to suit the promotion I would be upset, but this year's start time on Friday's was 7:35, and before that it had been 7:05. So for me the move is good, since I like the earlier start

I figure everything else in baseball is branded, from the opening pitch to the stadium names to even the Bud Light Bleachers at Wrigley Field. If 7-11 wants to give my team a chunk of change to start at basically the same time it already was, I am glad they took the money and ran.



Now I'll never be able to lead SPF's spfers! (The W)
thecubsfan
Scrapple
Moderator








Since: 10.12.01
From: Aurora, IL

Since last post: 6 days
Last activity: 7 hours
#3 Posted on | Instant Rating: 10.00
>I figure that $500,000 basically pays Bobby Jenks for next
>season

In fact, if they just converted the $500,000 straight into 7-11 food and drink, I think he'd be all set.



thecubsfan.com - CMLLBlog
EddieBurkett
Boudin blanc








Since: 3.1.02
From: GA in person, NJ in heart

Since last post: 5 days
Last activity: 50 min.
#4 Posted on | Instant Rating: 7.05
This is a good deal for the White Sox as 7-11 is basically giving them free money. What I don't understand is why 7-11 would pony up so much money. I get the whole concept of 'brand awareness', but a) isn't 7-11 already ubiquitous enough that most of the people at the stadium are aware of them, and b) does anyone think that this is going to sell more slurpees?



You believe me, don't you?
Please believe what I just said...
spf
Scrapple








Since: 2.1.02
From: The Las Vegas of Canada

Since last post: 49 days
Last activity: 2 days
AIM:  
#5 Posted on | Instant Rating: 5.57
    Originally posted by EddieBurkett
    This is a good deal for the White Sox as 7-11 is basically giving them free money. What I don't understand is why 7-11 would pony up so much money. I get the whole concept of 'brand awareness', but a) isn't 7-11 already ubiquitous enough that most of the people at the stadium are aware of them, and b) does anyone think that this is going to sell more slurpees?

Right now 7-11 is in the middle of a pretty big expansion in Chicagoland, having bought a bunch of White Hen Pantry stores, so I would imagine they are probably looking to get the name out there as much as possible during any possible transition.

And thecubsfan is just jealous that all his team has for fat relief pitchers is Scott Eyre, who is nowhere near as cool as Big Bobby Jenks ;)



Now I'll never be able to lead SPF's spfers! (The W)
It's False
Scrapple








Since: 20.6.02
From: I am the Tag Team Champions!

Since last post: 8 days
Last activity: 20 hours
#6 Posted on | Instant Rating: 4.55
I'm immensely disappointed that the White Sox weren't given $711,000 for this.

Sure, it's going to look really silly to look in the newspaper and see "Los Angeles @ Chicago 7:11pm EST (4:11 PST)", but for half a million, I'm sure the White Sox are more than willing to bite the bullet. What I'm surprised about is that 7-11 didn't include a provision to place a Slurpee machine at each concession stand. Or better yet, have a 7-11 available in the parking lot.



TEN YEARS AGO IN WRESTLING HISTORY: OCTOBER 1996
WWF: Mankind d. Undertaker in the first ever Buried Alive match at...WWF Buried Alive. Also, Steve Austin continued his efforts to bring Bret Hart back to the ring by turning on Brian Pillman, shattering his ankle in what to this day is known as "Pillmanizing".

WCW: Hulk Hogan d. Randy Savage in a main event no one cared about, but Roddy Piper came out immediately after to end Halloween Havoc with a bang. The Outsiders won their first WCW Tag Team titles by beating Harlem Heat.
Whitebacon
Boudin blanc








Since: 12.1.02
From: Fresno, CA

Since last post: 31 days
Last activity: 5 min.
AIM:  
ICQ:  
#7 Posted on | Instant Rating: 6.26
    Originally posted by It's False
    I'm immensely disappointed that the White Sox weren't given $711,000 for this.

    Sure, it's going to look really silly to look in the newspaper and see "Los Angeles @ Chicago 7:11pm EST (4:11 PST)", but for half a million, I'm sure the White Sox are more than willing to bite the bullet. What I'm surprised about is that 7-11 didn't include a provision to place a Slurpee machine at each concession stand. Or better yet, have a 7-11 available in the parking lot.


Well, technially, it would be 7:11 CST, which would put it at 8:11 EST, and then 5:11 PST. But I guet what you're saying.



They want to deliver vast amounts of information over the internet. And again, the internet is not something you just dump something on. It's not a truck.

It's a series of tubes.

Sen. Ted Stevens
redsoxnation
Scrapple








Since: 24.7.02

Since last post: 443 days
Last activity: 443 days
#8 Posted on | Instant Rating: 3.51
At least they are getting money off it, unlike Tampa that insists on starting their games at quarter past the hour and aren't getting money. Plus, this means more money in advertising for the extra 1-2 minutes of spots they can place after the pre-game show and between coming on at the top of the hour and the first pitch. Plus, it isn't like they are having a company listed as presenting their 2007 season or individual homestands. You really have to be looking to turn a buck to do something like that. Right Red Sox front office?
Thread rated: 6.28
Pages: 1
Thread ahead: Cory Lidle (1972-2006)
Next thread: Your Yankee Housecleaning Thread!
Previous thread: Five former Modesto A's still in 2006 Playoffs
(588 newer) Next thread | Previous thread
Anytime a Fox color commentator gets fired and it's not Tim McCarver, a grave injustice has been done.
- Gugs, Fox fires Steve Lyons (2006)
Related threads: Ozzie Guillen is pissing me off - White Sox GM Blasts Frank Thomas - Vazquez traded to White Sox - More...
The W - Baseball - First Pitch at 7:11Register and log in to post!

The W™ message board

ZimBoard
©2001-2014 Brothers Zim

This old hunk of junk rendered your page in 0.091 seconds.