Weevil
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Since: 19.3.02
From: Ireland
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|  #1 Posted on 18.3.05 1202.03 | The way technology is going it seems like the ability to record a program and watch it 15 minutes later, while skipping the ads will soon be fairly standard.
What will happen then, do you think? Will it be the end of TV ads? Will everything be pay per view?
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Andouille
Since: 2.2.04
From: Austin, TX
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|  #2 Posted on 18.3.05 1219.26 | Instant Rating: 4.52 | Originally posted by Weevil
The way technology is going it seems like the ability to record a program and watch it 15 minutes later, while skipping the ads will soon be fairly standard.
What will happen then, do you think? Will it be the end of TV ads? Will everything be pay per view?
Well considering ad skipping options were removed from dvr's, I don't think so. Sure you can hit fast forward, but ReplayTV used to have a setting that would auto skip all commercials for you. They've been sued a few times and finally removed it. That's why no one else has put it in. The technology is there, but the advertisers are fighting it. | Battlezone
Potato korv
Since: 27.2.03
From: Seattle, Washington
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| #3 Posted on 18.3.05 1242.56 | Instant Rating: 3.44 | TiVo has the 30-second skip buried in the software as an easter egg. It's a beautiful thing.
The ReplayTV feature worked in a similar way, which was the problem. With fast-forwarding, you at least see the ad. I believe TiVo is going to start showing static ads while you're fast forwarding in the near future, which I don't really have a problem with.
As far as television ads go, I don't think they're going anywhere. If anything, it will just force the advertisers and their agencies to come up with more effective, entertaining advertising. Besides, the number of installed DVRs in this country has got to be pretty small. Even if it gets to the installed base that VCRs currently own, you're talking about a good while before it actually gets there.
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Scrapple
Since: 20.6.02
From: Derkaderkastan
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|  #4 Posted on 18.3.05 1244.56 | Instant Rating: 2.72 | I admittedly don't mind advertising. It's a good opportunity to get up during a game or show to grab more soda or whatever else.
Also, I've found that some DVDs I've received as promotional tie-ins (i.e. KFC) won't allow for FFing through the beginning ads. Interesting.
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Lap cheong
Since: 11.2.03
From: Hackettstown, NJ
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| #5 Posted on 20.3.05 1813.12 | Instant Rating: 5.87 | | If FFing through commercials ever becomes THAT common, it will just lead to more ads during the actual programs. You'd see a return to named sponsors for programs, which is already happening a little bit, and onscreen ad bugs. Heck, look at all the during-the-show ads already present in sports programming, and in WWE programming for that matter. | Mr. Boffo
Scrapple
Since: 24.3.02
From: Oshkosh, WI
Since last post: 3 days
Last activity: 2 min.
| #6 Posted on 23.3.05 2107.56 | Instant Rating: 5.12 | Ooh, maybe they could starting making ads that only make sense when you are fast forwarding... like a flip-book or something.
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