ShotGunShep
Frankfurter
   
   
    
    
Since: 20.2.03
Since last post: 2019 days
Last activity: 1906 days
|  #1 Posted on 10.12.03 2058.22 | Instant Rating: 3.02 | The WWE and Vince McMahon have planned a brand new marketing campaign to get back the fans that left and to bring the new ones in. It's called "Escape The Rules." It will run over the next four months and its costing the WWE about $2 million dollars. What it's going to do is take those widely accepted ideas such as, not taking candy from strangers, or looking before you jump, and RAW will turn those ideas all around. The point is of escaping the rules. It is hard to explain, put it that way.
[Credit: Slam]
I took this off www.wrestlingheadlines.com who took it off of Slam. Hmm, bring back the fans that left, and bring in new ones... taking candy from strangers and looking before you jump. What the hell?
More money gone down the toilet for the WWE.
(edited by ShotGunShep on 10.12.03 2059)
You Samoans are all the same. You have no faith in the essential decency of the white man's culture.| Promote this thread! |           | geemoney
Scrapple
Since: 26.1.03
From: Naples, FL
Since last post: 3 days
Last activity: 4 hours
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| #2 Posted on 10.12.03 2139.07 | Instant Rating: 2.32 | Eh, it could work. It reminds me of the WWE's Super Bowl Commercial a couple of years ago: "Get it?"
(edited by geemoney on 10.12.03 2239) | jwrestle
Lap cheong
Since: 4.4.03
From: Nitro WV
Since last post: 9 days
Last activity: 1 day
| #3 Posted on 10.12.03 2152.22 | Instant Rating: 1.10 | I heard it was 4 million for the RAW campain and 2 million for the Smackdown one. Who's got there figures off? I heard the 4 Million from Wrestling-Online.com newsletter as posted below.
RAW MEDIA CAMPAIGN LAUNCHED
- Today WWE launched a new campaign for their flagship show Monday Night RAW on Spike TV. This is a marketing campaign which along with the Smackdown! one totals up to $4 million in expenses and is leading up to WrestleMania XX. The campaign is titled 'Escape the Rules'. Ads will
appear on Entertainment Weekly, Sports Illustrated, DC Comics, Mad Magazine, AOL's online services, Cartoon Network's 'Adult Swim' and other shows on TNT and TBS. The push for RAW will also be heard on radio spots, seen in outdoor ads etc.
As Eric Bishoff asks if he's ok I get this message ------------
ssjaj23: Goldberg: What's wrong? I can't sell, I'm sloppy in the ring. I don't like being heel. I have no ring phycology | FriedEgg
Polska kielbasa
Since: 13.6.03
From: Washington, DC
Since last post: 1914 days
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| #4 Posted on 10.12.03 2217.22 | Instant Rating: 6.95 | It's $4 million total, split between RAW and Smackdown for about $2 million each.
wrestlingDB: Because I was far too lazy to check multiple wrestling news sites. | Nag
Landjager
Since: 10.1.03
Since last post: 1659 days
Last activity: 397 days
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| #5 Posted on 11.12.03 0013.28 | Instant Rating: 3.53 | Brilliant idea!
HEY! the product sucks....watch it!!! | Irvine_frost
Cotto
Since: 11.12.03
From: Chile, Coyhaique city
Since last post: 2339 days
Last activity: 2323 days
|  #6 Posted on 11.12.03 0436.46 | the man who came up with that deserves to be kicked
Heres comes the men from the Chilean Patagonia!! | Spaceman Spiff
Banger
Since: 2.1.02
From: Philly Suburbs
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| #7 Posted on 11.12.03 0731.18 | Instant Rating: 4.05 | Wasn't that Sean O'Haire's gimmick?
| Simba
Frankfurter
Since: 7.8.02
From: Boston, MA
Since last post: 1986 days
Last activity: 1594 days
| #8 Posted on 11.12.03 0833.08 | Instant Rating: 6.20 | Originally posted by Spaceman Spiff
Wasn't that Sean O'Haire's gimmick?
Exactly my thoughts when reading it.
Hey, I'd give it a shot. At least they're TRYING to reach out to a wider fanbase.
Reserved for future use. | Dagent913
Bockwurst
Since: 18.11.02
From: Strong Island
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| #9 Posted on 11.12.03 1601.24 | Instant Rating: 5.06 | Originally posted by jwrestle
I heard it was 4 million for the RAW campain and 2 million for the Smackdown one. Who's got there figures off? I heard the 4 Million from Wrestling-Online.com newsletter as posted below.
RAW MEDIA CAMPAIGN LAUNCHED
- Today WWE launched a new campaign for their flagship show Monday Night RAW on Spike TV. This is a marketing campaign which along with the Smackdown! one totals up to $4 million in expenses and is leading up to WrestleMania XX. The campaign is titled 'Escape the Rules'. Ads will
appear on Entertainment Weekly, Sports Illustrated, DC Comics, Mad Magazine, AOL's online services, Cartoon Network's 'Adult Swim' and other shows on TNT and TBS. The push for RAW will also be heard on radio spots, seen in outdoor ads etc.
I'm pretty sure that something can be said about the irony of this campaign seeming to target AOL-TW properties almost exclusively, but I'm not sure what it is.....
What if your grandfather was a kazoo? | CRZ
Big Brother
Administrator
Since: 9.12.01
From: ミネアポリス
Since last post: 1 day
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| #10 Posted on 11.12.03 1914.51 | Instant Rating: 8.65 | Originally posted by Dagent913
Originally posted by jwrestle
I heard it was 4 million for the RAW campain and 2 million for the Smackdown one. Who's got there figures off? I heard the 4 Million from Wrestling-Online.com newsletter as posted below.
RAW MEDIA CAMPAIGN LAUNCHED
- Today WWE launched a new campaign for their flagship show Monday Night RAW on Spike TV. This is a marketing campaign which along with the Smackdown! one totals up to $4 million in expenses and is leading up to WrestleMania XX. The campaign is titled 'Escape the Rules'. Ads will
appear on Entertainment Weekly, Sports Illustrated, DC Comics, Mad Magazine, AOL's online services, Cartoon Network's 'Adult Swim' and other shows on TNT and TBS. The push for RAW will also be heard on radio spots, seen in outdoor ads etc.
I'm pretty sure that something can be said about the irony of this campaign seeming to target AOL-TW properties almost exclusively, but I'm not sure what it is.....
That's not irony...that's misdirection. They want you to think they're doing this because they WANT to, as opposed to they're doing this because it was part of the deal to buy WCW that they purchase advertising on TWX entities so they HAVE to.
| BigDaddyLoco
Scrapple
Since: 2.1.02
Since last post: 7 hours
Last activity: 2 hours
| #11 Posted on 11.12.03 1922.41 | Instant Rating: 4.60 |
- Today WWE launched a new campaign for their flagship show Monday Night RAW on Spike TV. This is a marketing campaign which along with the Smackdown! one totals up to $4 million in expenses and is leading up to WrestleMania XX. The campaign is titled 'Escape the Rules'. Ads will
appear on Entertainment Weekly, Sports Illustrated, DC Comics, Mad Magazine, AOL's online services, Cartoon Network's 'Adult Swim' and other shows on TNT and TBS. The push for RAW will also be heard on radio spots, seen in outdoor ads etc.
Mad Magazine? People are still reading that, eh. I don't know maybe they are targeting the wrong audience. Why not spread some of the money around on ESPN, Fox Sports or some NFL games?
(edited by BigDaddyLoco on 11.12.03 2023) |
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