Sega is plenty smart when it comes to software (i.e., games). When it comes to hardware, they haven't done anything smart since the Genesis. That being said, what makes Sega REALLY smart is dropping out of the console market to concentrate on their strength, games.
I know there are some other WoW players on here (current and lapsed). I'm just wondering if anyone else is excited for the next expansion and its features or if anyone is concerned that the game is (further) going downhill.