Sega is plenty smart when it comes to software (i.e., games). When it comes to hardware, they haven't done anything smart since the Genesis. That being said, what makes Sega REALLY smart is dropping out of the console market to concentrate on their strength, games.
Man you are fast. I am only on the second board on Ninja Gaiden and Pandora Tomorrow is still in the case untouched. This has been a good month for games. I hope to see you on live whenever I get time to play (I average about an hour a week these days).