Sega is plenty smart when it comes to software (i.e., games). When it comes to hardware, they haven't done anything smart since the Genesis. That being said, what makes Sega REALLY smart is dropping out of the console market to concentrate on their strength, games.
I have it for xbox.... I like it a whole lot....It's like zelda crossed with splinter cell...with better voice actors. And it's one of those games that when you beat it..you still want to play. Your not just beating it to get it out of your way.