Sega is plenty smart when it comes to software (i.e., games). When it comes to hardware, they haven't done anything smart since the Genesis. That being said, what makes Sega REALLY smart is dropping out of the console market to concentrate on their strength, games.
Had you asked this a month ago, I'd have answered a resounding "no". But the new PSP Slim just hit stores and with the new features (including a better analog stick, better Wi-Fi connectivity, TV Output (!)