Sega is plenty smart when it comes to software (i.e., games). When it comes to hardware, they haven't done anything smart since the Genesis. That being said, what makes Sega REALLY smart is dropping out of the console market to concentrate on their strength, games.
I also rented this game, and just returned it. In my opinion it was a great rental, but I'm not going to buy it (even if I had the money). They took plenty of the sounds from the Road Rage game and added tons more.