Imagining the advertisement for this... "If you didn't get it the first time, you probably won't get it now either!"
There is a theory which states that if ever anyone discovers exactly what the Universe is for and why it is here, it will instantly disappear and be replaced by something even more bizarre and inexplicable. There is another theory which states that this has already happened. - The Restaurant at the End of the Universe
The one downside to this is that the donated soup doesn't go to the team who is getting the clicks. The main food pantry in Green bay was preparing for an onslaught of soup when this first started (five years ago?), but it never materialized.