I've covered this show a few times at work now and find that I'm completely hooked. I think it's at least as much having the right host as subject matter. I don't know where Discovery Channel finds these guys, but they've really got a knack for engaging, charismatic nerds (see also "Mythbusters")
Granted, I really didn't need to see Mike Rowe hold a cup while a pig farmer procured genetic matter from a boar, but I've yet to see a guy with as good a sense of humor about standing knee deep in raw sewage.
If I remember that the show is on, or flip by it, sometimes I'll watch it. The one where he was with the Exterminators was great, as was the Ostrich farm. I don't know how this guy manages to stay as enthusiastic as he does for these jobs :)
It's Best Buy (bestbuy.com). If Seinfeld weren't on 3 to 4 times a day as it is, I might want to invest in this. But since I can just turn on my TV at seemingly any random time in the evening and see it, it's not worth it.