If this gets a legitimate push for the PTP I'm all for the opportunistic exploitation of Young's personal life. I just really hope they don't go the flamboyant gay wrestler gimmick ala Rico from 3 Minute Warning.
This was so shocking to come out while all of WWE is in LA for Summerslam, with the entire roster commenting on Twitter within minutes of the TMZ posting. I don't think its a work, but the timing of the announcement wasn't random either.
I would go the other way. At this point he probably only has one or two matches per year in him, so save it for the one show per year where he has extra meaning. Undertaker on Smackdown in June or some random fall PPV is just a guy appearing.