Primarily, I just think it's a really good match. Some real cool spots with fun stuff mixed in. It's also nice and long really showcasing the talent of the wrestlers. Plus Sarah hadn't been on TV lately, just reappearing in the battle royal. I do think that for whatever reasons there are, that she works a less intense style in TNA. I would definitely like to see this side of her there.
I also know that CMLL isn't as widely exposed to the board members as WWE and TNA and that maybe a few readers would like to see something different or be turned on to something new.
More than anything I think it shows that women's matches can make for compelling television when given the chance, and that WWE could use the Divas as their most marketable asset rather than as bathroom breaks, afterthoughts or generic faces and bad soap opera characters.
Just picked up the most recent issue of Maxim a few days ago, and there are separate interviews with Hulk Hogan and JBL. Hogan's is yet another advertisement for "Hogan Knows Best", and can be found at http://www.maximonline.