Who knows. The thing about Conspiracy Theories is that there are just about a million of them floating around: I was of the same sentiment with MythBusters when I first heard of it, and they've shown longevity by carving a niche by presenting something people wanted to watch. So long as his show is actually entertaining, it's good TV.
And I'd say the Seal references will vastly outnumber any wrestling ones.
"Laugh and the world laughs with you. Frown and the world laughs at you." -Me.
Actually, the bills would've paid themselves (via Elliott and Gretchen) way back in the first season, if Walt hadn't been so bitter and vain. All of the "providing for my family" talk from Walt is nothing but his ego talking.