Ok it's a kinda neat deal but it was the article that really had me laughing with lines like this:
"to sell everything from ringtones with famous wrestlers' voices to graphics and videos, including weekly matches and the annual spring tournament."
Annual spring tournament? Did I miss something?
"But WWE's 15 million weekly viewers are the ones who will ultimately decide if the phone screen can deliver a clear enough image of favorite super stars such as Hacksaw Jim Duggan or his curvaceous female counterparts."
On Raw, Vince did a bit where he was talking on his cell phone, then bitched about the call quality and said he was going to switch to Cingular. I assumed WWE had made some sort of deal with Cingular, but I didn't know what it was. This explains so much. Doesn't explain the curvaceous female Hacksaw Duggan, though.
The 'whiteboard guy' was the late Chris Kreski, who is generally credited with the high quality of WWE programming in 2000 once Russo and Ferrara left. Looking at his Wikipedia page (http://en.wikipedia.org/wiki/Chris_Kreski)