Ok it's a kinda neat deal but it was the article that really had me laughing with lines like this:
"to sell everything from ringtones with famous wrestlers' voices to graphics and videos, including weekly matches and the annual spring tournament."
Annual spring tournament? Did I miss something?
"But WWE's 15 million weekly viewers are the ones who will ultimately decide if the phone screen can deliver a clear enough image of favorite super stars such as Hacksaw Jim Duggan or his curvaceous female counterparts."
On Raw, Vince did a bit where he was talking on his cell phone, then bitched about the call quality and said he was going to switch to Cingular. I assumed WWE had made some sort of deal with Cingular, but I didn't know what it was. This explains so much. Doesn't explain the curvaceous female Hacksaw Duggan, though.