"Tattoos are the mullets of the aughts." - Mike Naimark
"Don't stop after beating the swords into ploughshares, don't stop! Go on beating and make musical instruments out of them. Whoever wants to make war again will have to turn them into ploughshares first" - Yehuda Amichai
I classic case of a tech ners on Madison Avenue going "hey, we have the technology to do something cool. This is going to be great!" and completely forgetting the object of a commercial is to sell shit.