If the pregnancy-related allegations are true, he's one of the worst kinds of humans in the world. But for now they're just allegations in a big money lawsuit by a (possibly jilted) ex-girlfriend, so I think calling him an ass is a bit premature.
Right now 7-11 is in the middle of a pretty big expansion in Chicagoland, having bought a bunch of White Hen Pantry stores, so I would imagine they are probably looking to get the name out there as much as possible during any possible transition.