The law enforcement professionals in BC have created a website called BAITCAR.COM...where video cameras, GPS, and stuff are installed into cars and start recording when they're stolen. And...the results are broadcast onto their website. The criminals' faces are blurred, but their voices aren't distorted.
In a nutshell -- Microsoft needed a price drop. Sony didn't, but could afford to, and did so to minimize the effectiveness of Microsoft's. And Nintendo's now working out how low _they_ can afford to go.