You guys all seem to be forgeting the most important point...Goldberg sucks.
Here's how it goes: They sign him to a multi-million dollar deal, 2 months later the aura is gone and he's exposed as a bad worker (ala Steiner), then he's back on the shelf...Vince learns, like he did in 1996, that there is no quick fix and he starts building up homegrown talent.