I admit I'm totally not in the target demographic for this, but this (cnn.com) sounds rather dumb. Then again, I suppose that this would appeal to the hipster teen who watches the O.C. religiously and couldn't live without her mobile phone, so to that extent, it's probably a good business decision.
"Now that you've built up the courage to get into the gym, let me give you five reasons why you should put in the time to train with consistency: 1. Increased strength 2. Improved self-confidence 3. Injury prevention 4. Self-discipline 5. Sex (Trust me, you'll have a better shot with the ladies if you're in shape.)" -- Making the Game, pp. 14 - 15
Part of the reason I haven't posted the thread is simply because I'm only a fraction of the way through. So many unlockables, as already mentioned, and satisfying fetch quests make this a slow run-through. But holy crap, they nailed everything!