File Number: 005 Subject: Blue World Order Category: Allies Enemies: Taz, Sandman Active: November 1996 Terminated: July 1997
I created this group to give us a new wrestling stable. The plan was to follow the success of the NWO. The business strategy was to sell T-shirts. We would sell shirts, shirts, and more shirts. These simple, blue and white shirts would be our way of making our mark. The design was close enough to be mistaken by casual fans. They would buy our shirt thinking it was a cool NWO shirt. Yet it was different enough to avoid a lawsuit. Even if WCW did sue, we could use the loophole that the NWO was it’s own entity and not the property of WCW. With these T-shirt sales, the wrestling industry would be forced to accept us.
The group originally had three members; Stevie Richards, The Blue Meanie and Super Nova. They played the characters of Big Stevie Cool, Da Blue Guy, and Hollywood Nova. They were led by Stevie Richards. Stevie had started out as Dancing Stevie – a clueless putz. Now he was the more established wrestler of the group. He had taken the role of Kevin Nash’s Diesel persona as Big Stevie Cool. He was neither big (6’0) nor cool, yet he immersed himself in this role. Soon he adapted Nash’s ego as well and it almost destroyed the group in its infancy.
Stevie wanted to kick Nova out of the group. He didn’t have a problem with Nova as a person, but he had a problem with the character of Hollywood Nova. Stevie saw Hollywood as a challenge to his leadership. Since Hollywood Hogan was the leader of the NWO, people might wrongly assume that Hollywood Nova was also the leader of the BWO. This leadership struggle did not involve the Blue Meanie. Even though the group had part of his name in the title, he had no desire to lead them. Nova played such a crucial part in the BWO with his dead-on impersonation of Hogan that he had to be kept in the group. I bashed Stevie’s head off the locker room walls until he relented.
Having solved this problem, the next problem would prove insurmountable. The group was not having success in recruiting new members. When Kaientai agreed to join the BWO, Stevie just gave them the t-shirts. The original plan was to pretend to let them join the group, only to beat them up and make an example out of them. Then the next week they could inexplicably be seen on television as members. Stevie couldn’t understand why they would turn on people who had already accepted an invitation to join the group. Such a lack of ruthless aggression characterized this sorry bunch of losers.
The losers they found to join the group were misfits even by my standards. They had Rob “bigfoot” Feinstein join the group as 7-11. He was a version the NWO’s Syxx (X-Pac). Instead of using numerical sequencing, I would have gotten 9-11 to join so the group could at least have a monster threat. 7-11 also got to join because he had a videocamera and used it to record the groups adventures. The other member they recruited was Thomas “The Inchworm” Rodman or 3.5. He was their version of the NWO celebrity, Dennis Rodman.
Even though they couldn’t get any stars, they could’ve been successful had they followed my advice. I told them my idea to bring in a “Fake Sting.” It was the perfect gimmick. Anybody could be under the mask and some suckers would still pay money thinking it was the real Sting. Stevie didn’t understand. “If we are going to all that trouble why can’t we just get the real Sting to join the group.” The real Sting would cost millions of dollars to sign. Could you imagine how many t-shirts we’d have to sell to get that kind of money? My idea would’ve worked if only Lance Storm hadn’t turned us down.
A few others rejected the offer to join. Joel Gertner turned down the offer because he was busy working with the Dudleys. He would have made the perfect Bischoff for the group. Jason also rejected the position of Directory of Security. He would’ve been the Vincent of the group. The membership drive was going so badly that even Lori Fullington was offered membership.
This is where I draw the line. They broke the cardinal rule of wrestling groups, “No Women Members.” Lori was starved for attention, she would’ve done anything. But she had no place in the BWO. The NWO never had to put up with this nonsense. Sure they had Elizabeth as a member, but she was classy. Lori is no Elizabeth.
In order to sell more t-shirts, the group was going to split into two factions. The face group would be led by Hollywood Nova. They would be called Pacific Blue. The heel group would be led by Stevie and called Dark Blue. Stevie was supposed to turn his group heel, but he couldn’t even do that right. They went to New York City during Christmas and he superkicked Santa Claus. Only they got cheered instead of booed. Nothing is as difficult to accomplish as a heel turn in ECW.
In the summer of 97, the group was finished. Stevie Richards walked out on ECW. He went to WCW to reprise his role as a lackey. The Blue Meanie and Nova were very disappointed. When ECW had invaded Raw, the Blue World Order was the companies’ most popular wrestlers. They had sold plenty of t-shirts to the fans. Now their careers were going down in flames.
The “You Sold Out” chants followed Stevie for a long time. Were they really justified? We are all commodities to be bought and sold. Sometimes in life we make our own choices, sometimes a choice is made for us, and sometimes there is no choice. For Stevie there was no choice.
We are all sinners. In the long run, we are just a cinder in the furnace of the damned.
Okay, I'll bite.... where did you get that from? I mean, it says its from Raven, but is that off a website he runs or something? Any way you put it, really interesting account of the bWo.
"Triple H, The Rock says they didn't keep you at the bottom of the barrel just because you wanted to say goodbye to your roody poo friends in Madison Square Garden. No! The Rock says, they kept you at the bottom of the barrel because you absolutely suck."
(Or to put it another way, the article is written in the first person as though it were written by Raven, but Raven didn't actually write it. It's a literary technique, rarely used but very effective when done right as it is here.)
Just wanted to say that I like the reposting of older columns on slash. I liked this column a lot. Many people have tried to come up with formulas to analyze a guy’s workrate. Most have given up. I am also a numbers guy.