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The W - Current Events & Politics - Air America in bad ratings shape
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Eddie Famous
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Since: 11.12.01
From: Catlin IL

Since last post: 1028 days
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#1 Posted on | Instant Rating: 6.36

Originally found in Glenn Hauser's DX LISTENING DIGEST 6-058, April 4, 2006:

"Two days into the latest batch of big-city Arbitron radio ratings
releases, not even one piece of good news has yet emerged for Air
America.

With the liberal radio network's second anniversary just days away,
that leaves little to celebrate when it comes to real audience growth.
After fresh numbers from New York, Los Angeles, Chicago, Boston, San
Diego and elsewhere, here's a quick scorecard:

--- In New York City, temporary network flagship WLIB-AM showed
losses. From an overall 1.4 audience share last month, it fell to a
1.2 this time around.

In the broadest measurement of listeners, this critically important
station still is unable to crack the top 20.

Meanwhile, Limbaugh affiliate WABC showed gains: from a 3.4 to a 3.7.

--- Still stuck in the Southland's bottom tier, KTLK-AM/ Los Angeles
moved from a tiny 0.8 to this month's 0.9 share.

In order to avoid continuing to pay station owner Clear Channel high
fees to run Air America programming there, KTLK needs to see dramatic
ratings improvement. A quarterly finish above 1.0 would help a bit.

Conservative KFI held a 3.7 overall share.

--- In Chicago, Air America's WCPT-AM hasn't budged, still turning in
a miniscule 0.7 share. Since last summer, the station has been unable
to show any growth.

Rush's WLS-AM gained, moving from a 3.7 to a 4.0.

--- Both Hub stations combined couldn't bring the slightest
improvement for the liberal network, as WXKS and WKOX-AM/ Boston again
reveal a paltry 0.5 share. Only three distant, tiny outlets showed up
with smaller numbers.

--- Especially ominous news has emerged from San Diego, where the
previously somewhat successful KLSD-AM has seen gains erased. From a
respectable 3.1 last fall, it's taken a huge hit, now down to a 1.8
share."

More from:
http://radioequalizer.blogspot.com/2006/03/air-america-ratings-new-york-city.html






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