For a second there I was saying WTF when I saw Kane in the main event with HHH on Smackdown. Then it hit me how weird things have gotten lately. The new face Hunter was out of "main event" tag partners with Austin and the Rock both on the shelf with cancer.
Hell, I don't even know what my point is. Unfortunatly, I don't think whoever won this week's pool to play musical bookers knows either.
I'll answer a few points here: 1) Ratings are important for advertising dollars, as the higher the ratings, the more advertisers will spend. Also, a higher rated show can draw interest from other networks come renewal time (as in 2000)