Kanye West is an asshole. He doesn't realize that the whole point of being moral, caring, and religious is to center your life around helping others and the greater good. The more he claims he "deserves" Grammy's or "spots in the Bible" (by the way, I don't think this article has much validity), it shows that his basic mentality is "LOOK HOW RELEVANT AND THOUGHTFUL I AM. PRAISE ME". That's no hero to anybody. Piss off.
Cable and satellite companies sell ad time. They play their ads during pre-selected spots on channels like ESPN. If there isn't a spot to play, ESPN has a spot playing so you do not see a difference. If the cable co's spot is :58 or ESPN's is :