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27.11.08 0931
The 7 - CRZ's World - Mon Dieu! Asterix meets McDonalds
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#1 Posted on 31.1.02 1805.12
Reposted on: 31.1.09 1809.55

PARIS, France -- It is a typically American staple; the Big Mac.

But to promote it, not Ronald McDonald, but a very French comic book character -- Asterix the Gaul.

McDonalds is spending millions of dollars on a series of commercials starring Asterix to promote new exotic sandwiches with a Mediterranean twist.

The fast food giant is trying hard to appeal to European consumers.

Its profits have been dwindling recently, hurt by food scares in Europe, like mad cow disease.

And McDonalds' image has been damaged by anti-globalisation protesters, who often grab headlines in France by mounting protests outside McDonalds outlets.

Whether drafting in Asterix to help will prove a success remains to be seen.

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#2 Posted on 1.2.02 0148.49
Reposted on: 1.2.09 0156.33
Asterix. McDonalds.

McDonalds. Asterix.

No, I still don't believe it. France's icon. America's icon. No way. I can't believe it.

Obelix ditching boars for burgers? I don't think so. They'll be playing baseball on the Champs Elysee before that happens.

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#3 Posted on 4.2.02 1207.55
Reposted on: 4.2.09 1218.45
It's true: it's part of a bid to do regional globalisation, or 'the same crap with a different face'. Basically ol' Ronald McD was really NOT popular in France, so they finally gave in and bought a spokesfigure that won't get lynched. Hopefully.
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#4 Posted on 4.2.02 1450.00
Reposted on: 4.2.09 1459.06
It's a bit of a stretch but I guess that side by side Menhirs could look like the Golden Arches.......
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#5 Posted on 11.2.02 1740.17
Reposted on: 11.2.09 1759.02
Good for McDonalds. Those stupid Frenchies will figure out what good for them soon enough. They'll Micky D's and like it! And then they'll all go to EuroDisney goddammit.

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