User Post (5 total)
odessasteps Scrapple Level: 129 Posts: 101/5065 EXP: 24420132 For next: 629589 Since: 2.1.02 From: MD, USA Since last post: 40 days Last activity: 7 days # 1 Posted on 31.1.02 1805.12 Reposted on: 31.1.09 1809.55 From CNN.com
PARIS, France -- It is a typically American staple; the Big Mac.
But to promote it, not Ronald McDonald, but a very French comic book character -- Asterix the Gaul.
McDonalds is spending millions of dollars on a series of commercials starring Asterix to promote new exotic sandwiches with a Mediterranean twist.
The fast food giant is trying hard to appeal to European consumers.
Its profits have been dwindling recently, hurt by food scares in Europe, like mad cow disease.
And McDonalds' image has been damaged by anti-globalisation protesters, who often grab headlines in France by mounting protests outside McDonalds outlets.
Whether drafting in Asterix to help will prove a success remains to be seen.
Get out of the garden, baby. You'll catch your death in the fog. Young girls, they call them The Diamond Dogs. Promote this thread!
Pato F1 Tocino No longer registered Level: 18 Posts: 34/56 EXP: 28367 For next: 1531 Since: 10.1.02 From: North of England Since last post: 4418 days Last activity: 4408 days
AIM: # 2 Posted on 1.2.02 0148.49 Reposted on: 1.2.09 0156.33 Asterix. McDonalds. McDonalds. Asterix. No, I still don't believe it. France's icon. America's icon. No way. I can't believe it. Obelix ditching boars for burgers? I don't think so. They'll be playing baseball on the Champs Elysee before that happens. Pato Talent Borrows. Genius Steals.
aureole Haggis Level: 18 Posts: 21/54 EXP: 26880 For next: 3018 Since: 3.1.02 From: Cambs, UK Since last post: 3789 days Last activity: 3719 days
AIM: # 3 Posted on 4.2.02 1207.55 Reposted on: 4.2.09 1218.45 It's true: it's part of a bid to do regional globalisation, or 'the same crap with a different face'. Basically ol' Ronald McD was really NOT popular in France, so they finally gave in and bought a spokesfigure that won't get lynched. Hopefully.
dunkndollaz Banger Level: 96 Posts: 96/2542 EXP: 8681698 For next: 307121 Since: 3.1.02 From: Northern NJ Since last post: 9 days Last activity: 3 days # 4 Posted on 4.2.02 1450.00 Reposted on: 4.2.09 1459.06 It's a bit of a stretch but I guess that side by side Menhirs could look like the Golden Arches.......
MoeGates Andouille Level: 88 Posts: 211/2093 EXP: 6483917 For next: 166773 Since: 6.1.02 From: Brooklyn, NY Since last post: 3 days Last activity: 7 hours # 5 Posted on 11.2.02 1740.17 Reposted on: 11.2.09 1759.02 Good for McDonalds. Those stupid Frenchies will figure out what good for them soon enough. They'll Micky D's and like it! And then they'll all go to EuroDisney goddammit. Moe
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