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The 7 - Random - Ill-advised advertising strategy Register and log in to post!
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emma
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#1 Posted on 3.1.03 0224.08
Reposted on: 3.1.10 0226.51
Apparently there's some sort of gospel music show called "Hopeville" coming to theatres near us real soon now -- I've seen several commercials this evening for "tickets on sale". That's all well & good, except the 3 commercials I've seen have all been during this same episode of Jerry Springer.

Somehow I think somebody may be unclear about the target demographic ...
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J. Kyle
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#2 Posted on 3.1.03 0300.39
Reposted on: 3.1.10 0302.35
When asked why Jesus ate with the taxman instead of the holy men, he said the equivalent of "Who do you think needs it more?"
emma
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#3 Posted on 3.1.03 0402.42
Reposted on: 3.1.10 0402.54
Point taken. Although there is that nagging problem of "Who's buying?" :-) Will Jerry Springer viewers actually spend $35 per seat, with no expectations of lesbians? (And would the resulting Hopeville audience end up chanting "Go to Oprah"?)
Parts Unknown
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#4 Posted on 3.1.03 1117.35
Reposted on: 3.1.10 1129.03
I think you're pigeon-holing people. Many times, you won't find folks who are clearly either "EVIL JERRY SPRINGER WATCHERS" or "HOLY ROLLERS." In my experience, people tend to like a bit of the divine and a bit of the profane in their lives. I'm sure plenty of people would enjoy both with equal interest.
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#5 Posted on 3.1.03 1708.48
Reposted on: 3.1.10 1709.25
Actually, I think you would be surprised at the number of "devote Christians" live in the trailer park. It seems to me that they got their demographic perfect, however they do seem to be ENDORSING Jerry Springer activities, which I find unusual...
mountinman44
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#6 Posted on 3.1.03 1848.44
Reposted on: 3.1.10 1850.03
Have to look at the ad rates for that particular TV station, too. They may be less expensive than during normal times. Or it could be, God forbid, that Springer is one of the highest rated programs on that station, in which case, the concert is getting the best exposure.
Cerebus
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#7 Posted on 3.1.03 2216.53
Reposted on: 3.1.10 2217.01

    Originally posted by mountinman44
    Have to look at the ad rates for that particular TV station, too. They may be less expensive than during normal times. Or it could be, God forbid, that Springer is one of the highest rated programs on that station, in which case, the concert is getting the best exposure.


Jerry still gets pretty high ratings for daytime syndication if I do remember right, he's in the high 3's I think, which is better then RAW is doing at least.
Mr Heel II
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#8 Posted on 4.1.03 0243.06
Reposted on: 4.1.10 0243.22
You also have to remember that many who watch Springer are the wacky evangelical-type who are just in it for the sport of yelling "SINNAH!" at the television set all day.

They'll be snatching those tickets up.


PeterStork
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#9 Posted on 5.1.03 0053.51
Reposted on: 5.1.10 0054.26

    Originally posted by Cerebus

      Originally posted by mountinman44
      Have to look at the ad rates for that particular TV station, too. They may be less expensive than during normal times. Or it could be, God forbid, that Springer is one of the highest rated programs on that station, in which case, the concert is getting the best exposure.


    Jerry still gets pretty high ratings for daytime syndication if I do remember right, he's in the high 3's I think, which is better then RAW is doing at least.



From Mediaweek, about a month ago: "Jerry Springer: 2.6"

http://www.mediaweek.com/mediaweek/search/search_display.jsp?vnu_content_id=1774786

Due to variance in coverage, though, there are different systems for primetime, syndication and cable, so you really can't compare the three very easily. It's easier to compare Springer with other syndies.

The idea about cheap ad rates is spot on. Here in St. Louis, Springer's on at 2:30 in the morning or something, and is probably some of the cheapest time available on KDNL. And to think, as late as September our NBC affiliate ran it at 11:35 and delayed Conan an hour. *shakes head in disgust*
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