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The 7 - Current Events & Politics - 10 Brands disappearing in 2012 (or, wait a minute, maybe not)
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CRZ
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#1 Posted on 29.12.11 0241.01
Reposted on: 29.12.18 0241.06
24/7 Wall Street actually released their Ten Brands That Will Disappear in 2012 (247wallst.com) (4 pages) back in June, but lots of people don't actually look at publication dates when they start rehashing it for their own sites, and this list proved impossible to resist. To save you some clicks, here's their list, short 'n' sweet:

1. Sony Pictures
2. A&W All–American Food Restaurants
3. Saab
4. American Apparel
5. Sears
6. Sony Ericsson
7. Kellogg's Corn Pops
8. MySpace
9. Soap Opera Digest
10. Nokia

Now, to show you how many grains of salt you might want to take with this list, let's go back and see what their lists were for previous years, and just how many brands which DIDN'T disappear made those lists:

Ten Brands That Will Disappear in 2011 (source)
Reader's Digest
Blockbuster
Dollar Thrifty Automotive Group
T-Mobile
Moody's
BP
RadioShack
Zale
Merrill Lynch
Kia Motors Corporation

Ten Brands That Will Disappear in 2010 (source)
Newsweek
Motorola
Palm
Borders
Blockbuster
Fannie Mae
Freddie Mac
Ambac Financial Group
Eastman Kodak
Sun Microsystems
E*TRADE

Twelve Major Brands That Will Disappear by the end of 2010 (originally published in April, 2009 - source)
Avis/Budget
Borders
Crocs
Saturn
Esquire Magazine
One of: Gap, Old Navy and Banana Republic
Architectural Digest Magazine
Chrysler
Eddie Bauer
Palm
AIG
One of: UAL, AMR, USAir
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Mr. Boffo
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#2 Posted on 29.12.11 0955.34
Reposted on: 29.12.18 0955.47
Yeah, 24/7 Wall Street has a habit of writing "Ten X that will disappear" articles that never seem to happen. I discovered that with their "National Restaurants Chains That Will Go Bankrupt" series, which all seemed to be based on their stock Z-score.

(edited by Mr. Boffo on 29.12.11 0959)
RYDER FAKIN
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#3 Posted on 29.12.11 1920.46
Reposted on: 29.12.18 1926.37
ha ha ha AIG. still kickin'
Mr Heel II
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#4 Posted on 29.12.11 2145.28
Reposted on: 29.12.18 2146.20
A&W was just sold off this month. I wonder what will happen with all those A&W combination stores currently sharing space with existing Yum brands.

Saab is officially dead as soon as their inventory's done.

I'll throw BlackBerry into the 'done by 2013' pool.

What businesses failed that they DIDN'T predict? I can think of Ultimate Electronics off the top of my head...
Oliver
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#5 Posted on 30.12.11 0304.44
Reposted on: 30.12.18 0306.02
Blockbuster is officially history here in Canada. All stores have been shut down.

Why the heck would they suggest SEARS will cease? Sears bought out one of Canada's largest department store companies about a decade ago, and are kicking the arse of the Bay.

To add to Mr Heel II's "Done in 2013" pool, ZELLERS. If not completely finished, a good majority of their locations will be shuttered and turned into TARGET - but no idea if the ones not picked up will continue onward.
Leroy
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#6 Posted on 30.12.11 0755.45
Reposted on: 30.12.18 0757.40
    Originally posted by Oliver
    Why the heck would they suggest SEARS will cease? Sears bought out one of Canada's largest department store companies about a decade ago, and are kicking the arse of the Bay.


They got hit really hard with below-expected retail sales this past holiday season, and are closing anywhere from 100 to 200 Sears/KMart stores nationwide.

Sears lists 79 closings, gets Fitch downgrade (reuters.com)

I was loosely following this, but then the whole Penny Arcade/Ocean Marketing (kotaku.com) thing happened and that was a lot more fun to follow.

DJ FrostyFreeze
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#7 Posted on 30.12.11 0845.43
Reposted on: 30.12.18 0845.49
    Originally posted by Mr Heel II
    What businesses failed that they DIDN'T predict? I can think of Ultimate Electronics off the top of my head...
I was gonna suggest Mervyn's and Sam Goody, but both of those turned out to be pre-2011.
AWArulz
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Y!:
#8 Posted on 30.12.11 1651.22
Reposted on: 30.12.18 1652.07
I'd have to add the following to the mix:

MetroPCS

I agree with RIM

I think this is the year Yahoo goes, althought maybe, just maybe the name stays. And I think Ask needs to go or reposition somehow significantly. It cannot compete against Bing and google.

I think one more major bank has to go - I think it's Suntrust. But maybe Regions. One of them get absorbed.



(edited by AWArulz on 30.12.11 1751)
TheBucsFan
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#9 Posted on 30.12.11 1722.42
Reposted on: 30.12.18 1722.58
    Originally posted by AWArulz
    I think this is the year Yahoo goes, althought maybe, just maybe the name stays.


Based on what? It is still one of the five most-visited sites on the Internet.
StingArmy
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#10 Posted on 30.12.11 1937.26
Reposted on: 30.12.18 1943.41
    Originally posted by TheBucsFan
      Originally posted by AWArulz
      I think this is the year Yahoo goes, althought maybe, just maybe the name stays.


    Based on what? It is still one of the five most-visited sites on the Internet.

Yeah, unless I'm mistaken yahoo.com is the #1 homepage in the world.

- StingArmy
thecubsfan
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#11 Posted on 31.12.11 0142.26
Reposted on: 31.12.18 0143.16
Yahoo's been a takeover target at least since late 2008. Microsoft offered to buy them for $44.6 billion. Yahoo said no, and haven't been worth near as much since. They're on their third CEO since, and profits are pointing down. Our friends at Quantcast say Yahoo has lost 20% of their visitors in the last year. It's trending badly and it's not reasonable to believe the people in charge might want to flip the company before the value drops more. Don't think the actual name is going away quite yet.

I would guess MSN is the actual most visited homepage, since it's default on most Windows PCs and enough people don't bother checking it. Sites that measure usage based on toolbars says it's Facebook, then Google.

(edited by thecubsfan on 31.12.11 0143)
CRZ
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#12 Posted on 31.12.11 0151.32
Reposted on: 31.12.18 0152.31
On Y!, I was referred to this article recently - it pretty much lays out their bleak outlook: http://www.motmaitre.com/2011/12/dismemberment-of-yahoo.html
AWArulz
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#13 Posted on 31.12.11 0644.46
Reposted on: 31.12.18 0644.47
Yep, pretty much what Cubs and Zed said.
ekedolphin
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#14 Posted on 4.1.12 1208.29
Reposted on: 4.1.19 1216.03
This is the first time since at least 2010 that Blockbuster, my employer, isn't on this list, and actually given this magazine's track record in accurate predictions so far, it makes me wonder if this year I actually have to worry.
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