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21.9.11 1518
The 7 - Random - Micro-commercial, or programming glitch?
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ekedolphin
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#1 Posted on 13.9.11 0621.17
Reposted on: 13.9.18 0623.30
Has anyone been sitting watching television, and during a commercial break, you see some company flash its logo for like one second or even less? Does this happen because the television company screwed up, or because companies actually pay for that short an amount of advertising time?
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Mike Zeidler
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#2 Posted on 13.9.11 1016.42
Reposted on: 13.9.18 1020.02
If it's at the beginning or end of a commercial break it's a mistake. I think someone was testing :03 ads at some point, but I don't think it's ever been down to :01
Eddie Famous
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#3 Posted on 13.9.11 1146.35
Reposted on: 13.9.18 1150.02
Cable and satellite companies sell ad time. They play their ads during pre-selected spots on channels like ESPN. If there isn't a spot to play, ESPN has a spot playing so you do not see a difference. If the cable co's spot is :58 or ESPN's is :62, you see a couple seconds as they rejoin programming.
Peter The Hegemon
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#4 Posted on 14.9.11 0128.35
Reposted on: 14.9.18 0129.01
    Originally posted by Eddie Famous
    Cable and satellite companies sell ad time. They play their ads during pre-selected spots on channels like ESPN. If there isn't a spot to play, ESPN has a spot playing so you do not see a difference. If the cable co's spot is :58 or ESPN's is :62, you see a couple seconds as they rejoin programming.


Right.

Which leads to the question, why would a company pay for the national ad if it might not get seen? Well, they're almost always on a pay-per-inquiry basis. Basically, they put on an ad with a toll-free number on it, and the network gets paid based on how many calls they get. So if every local cable company sells the time, no one sees the ad, no one calls, and the advertiser doesn't pay.

That's why the same ad with have a different number onscreen (and nowadays a different web address) on different channels.
Eddie Famous
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#5 Posted on 14.9.11 1913.49
Reposted on: 14.9.18 1915.09
    Originally posted by Peter The Hegemon
      Originally posted by Eddie Famous
      Cable and satellite companies sell ad time. They play their ads during pre-selected spots on channels like ESPN. If there isn't a spot to play, ESPN has a spot playing so you do not see a difference. If the cable co's spot is :58 or ESPN's is :62, you see a couple seconds as they rejoin programming.


    Right.

    Which leads to the question, why would a company pay for the national ad if it might not get seen? Well, they're almost always on a pay-per-inquiry basis. Basically, they put on an ad with a toll-free number on it, and the network gets paid based on how many calls they get. So if every local cable company sells the time, no one sees the ad, no one calls, and the advertiser doesn't pay.

    That's why the same ad with have a different number onscreen (and nowadays a different web address) on different channels.



....aaaaand also why some of those ESPN the magazine ads were two minutes long. They were availability fillers.
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