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The 7 - Movies & TV - The Dim future for Friday Night Lights
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skorpio17
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#1 Posted on 29.10.06 0827.04
Reposted on: 29.10.13 0827.36
Either NBC is trying to kill it, or they just can't market it.

First they tried targeting the teen crowd by promising a Dawson Creek type show. In reality it is a mostly depressing football drama (they don't show the kids actually going to class) with ultra low ratings. The movie also got low ratings and critical praise, so this shouldn't be much of a surprise.

Now they move it to Monday nights to alienate their one group of viewers: football fans. They'd rather watch Monday night football (even the crappy ESPN - watch us in the broadcast booth instead of the game - version of MNF.)
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Freeway
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#2 Posted on 29.10.06 1259.19
Reposted on: 29.10.13 1259.57
    Originally posted by skorpio17
    Either NBC is trying to kill it, or they just can't market it.

    First they tried targeting the teen crowd by promising a Dawson Creek type show. In reality it is a mostly depressing football drama (they don't show the kids actually going to class) with ultra low ratings. The movie also got low ratings and critical praise, so this shouldn't be much of a surprise.

    Now they move it to Monday nights to alienate their one group of viewers: football fans. They'd rather watch Monday night football (even the crappy ESPN - watch us in the broadcast booth instead of the game - version of MNF.)


It's airing Monday in place of a Studio 60 rerun in the hopes of catching the eye of the 18-49 year old viewers of Studio 60.
CRZ
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#3 Posted on 29.10.06 1452.05
Reposted on: 29.10.13 1452.06
    Originally posted by skorpio17
    Either NBC is trying to kill it, or they just can't market it.
Or...you're totally wrong!

It's still airing Tuesdays, and NBC recently upped their script order to the full season's worth. The Monday airing is an attempt to market it...to fans of Heroes.

http://www.broadcastingcable.com/article/CA6382801.html

StingArmy
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#4 Posted on 29.10.06 1452.25
Reposted on: 29.10.13 1452.47
    Originally posted by Freeway
      Originally posted by skorpio17
      Either NBC is trying to kill it, or they just can't market it.

      First they tried targeting the teen crowd by promising a Dawson Creek type show. In reality it is a mostly depressing football drama (they don't show the kids actually going to class) with ultra low ratings. The movie also got low ratings and critical praise, so this shouldn't be much of a surprise.

      Now they move it to Monday nights to alienate their one group of viewers: football fans. They'd rather watch Monday night football (even the crappy ESPN - watch us in the broadcast booth instead of the game - version of MNF.)


    It's airing Monday in place of a Studio 60 rerun in the hopes of catching the eye of the 18-49 year old viewers of Studio 60.

Actually, I think it's more accurate to say they're trying to latch onto Heroes' viewers, since Heroes airs in the timeslot right beforehand. There aren't that many Studio 60 viewers in the first place, so trying to take those viewers seems pointless.

(EDIT: CRZ beat me to the punch. Damned football game kept me distracted. Go Falcons!)

That being said, I'm going to be really sad if this show gets canceled. Along with Heroes, LOST, and Everybody Hates Chris, Friday Night Lights is appointment TV for me. It's a really good show but NBC hasn't done the best job of marketing it. Too bad it couldn't be on a more successful network.

- StingArmy

(edited by StingArmy on 29.10.06 1553)
Quezzy
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#5 Posted on 29.10.06 1504.58
Reposted on: 29.10.13 1505.14
I think it's a good move. I know it's up against Monday Night Football but I don't know, MNF doesn't seem that important to me anymore. I'm sure it still does good ratings but I don't think it's appointment television for as many people as it used to be. I actually know more people who watch Friday Night Lights than Monday Night Football.
ekedolphin
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#6 Posted on 29.10.06 2252.02
Reposted on: 29.10.13 2252.41
Bah, any studio that can't make money off of Studio 60 needs to get out of the television-making business.
Peter The Hegemon
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#7 Posted on 30.10.13 0254.06
    Originally posted by ekedolphin
    Bah, any studio that can't make money off of Studio 60 needs to get out of the television-making business.


Any post that references Clark Gregg as Calvin Trager makes me very happy. B^)
skorpio17
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#8 Posted on 30.10.06 0726.33
Reposted on: 30.10.13 0727.05
I now see they ordered more episodes, but I still say it will get canned soon. Heroes is their best rated show and Friday Night Lights will only have to retain half their viewers to get it's best rating to date. I'm not sure it can keep even half of Heroes viewers.

I also think its marketing sucks. Their enter your own local high school football team and appear on tv contest was as cheesy as a radio station paying your bills for listening contest.

Whoever writes the tv guide captions also sucks. They had one, "The embattled coach must handle their first loss." This spoiled the first half of the show.

I think it should be more popular than it is. Football is by far the most watched televised sport in America. Even MTVs Two-a-Days worked. Add in good looking young people and high school angst, you should have a hit.

Today I'll watch Prison Break, Heroes, Friday Night Lights, and have a smaller picture in picture of MNF without the sound to avoid Tony K's commentary.
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#9 Posted on 30.10.06 2041.55
Reposted on: 30.10.13 2042.22
    Originally posted by skorpio17
    I now see they ordered more episodes, but I still say it will get canned soon.


Internet posters - Ignoring facts to espouse their own opinions as such for over a decade!

I was a little leery of NBC putting it on against MNF as well, but I would think the show could appeal to women as much as men (given my limited "knowledge" of how the female mind works) because of the soap opera aspects of focusing on the character's lives that revlove around the the game vs. the game that revolves around people's lives. Of course, I just TiVo it regardles of when it's on so I could care less where NBC puts it as long as it stays on.
Big Bad
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#10 Posted on 31.10.06 0240.39
Reposted on: 31.10.13 0241.45
Maybe they can move FNL to Monday at 8, so it leads into MNF. Heroes can be moved to 9 PM, if it continues to be a hit.
StingArmy
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#11 Posted on 31.10.06 1100.42
Reposted on: 31.10.13 1101.39
    Originally posted by Big Bad
    Maybe they can move FNL to Monday at 8, so it leads into MNF. Heroes can be moved to 9 PM, if it continues to be a hit.

Heroes is already at 9. Deal or No Deal is at 8, and I think NBC execs have some sort of "thing" about having reality and/or game shows in the 8 o'clock timeslot.

- StingArmy
Zeruel
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#12 Posted on 31.10.06 1632.30
Reposted on: 31.10.13 1635.55
    Originally posted by DrewDewce
      Originally posted by skorpio17
      I now see they ordered more episodes, but I still say it will get canned soon.


    Internet posters - Ignoring facts to espouse their own opinions as such for over a decade!

    I was a little leery of NBC putting it on against MNF as well, but I would think the show could appeal to women as much as men (given my limited "knowledge" of how the female mind works) because of the soap opera aspects of focusing on the character's lives that revlove around the the game vs. the game that revolves around people's lives. Of course, I just TiVo it regardles of when it's on so I could care less where NBC puts it as long as it stays on.



IMDB.com thinks it will be gone soon. Link: http://www.imdb.com/news/sb/2006-10-31/

'Lights' Out?
The future of Friday Night Lights looked increasingly dim after the NBC show failed to attract much attention from viewers when, as a test, it was moved to the 10:00 p.m. time period Monday night. Although its competition was a rerun of CSI: Miami, Lights drew only a 5.7 rating and a 10 share. (The CSI: Miami repeat registered a 10.4/17.) The figure was particularly disappointing considering the fact that Lights had Heroes, perhaps the biggest new hit of the current season, as its lead-in. (Heroes scored a 9.7/14 in the 9:00 hour.) Moreover, the previous occupant of the spot, Studio 60 on the Sunset Strip, also believed to be on the verge of cancellation, pulled a 6.3/10 in the same time period last week.
John Orquiola
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#13 Posted on 14.11.06 0855.57
Reposted on: 14.11.13 0855.59
"Dim future of Friday Night Lights" indeed. We're getting the full season. Typically, a lot of armchair programming executives around here doing a lot of speculative doomsaying are dead wrong.

I'm very happy with this. Friday Night Lights slowly but surely sneaked in and became my favorite new show of the season. I'm glad the full season is assured and a move to Sundays would be sweet. It gets the show away from the unstoppable American Idol kill-death juggernaut and on a personal note, it gives me something to watch on Sunday nights as I usually turn my TV off after The Simpsons.

http://news.yahoo.com/s/nm/20061114/media_nm/lights_dc_2

"Lights" still on at NBC
By Cynthia Littleton

LOS ANGELES (Hollywood Reporter) - For "Friday Night Lights," the good news is that NBC has given the football drama a full-season pickup despite its ratings struggles.

The better news is that the network is understood to be planning to move the show from the Tuesday 8 p.m. slot, out of the line of fire when Fox's "American Idol" returns in January.

NBC on Monday confirmed it has given a full-season pickup to the show, which stars Kyle Chandler as the coach of a high-school football team in a small Texas town that revolves around the local team.

Sources say NBC is planning a significant overhaul of its primetime schedule starting in January to work around the crushing impact of "Idol's" return on Tuesday and Wednesday nights. There's been speculation that "Lights" could be headed to a Sunday berth.

In its five airings to date, "Lights" has averaged 6.7 million viewers. With that performance, the full-season pickup underscores how much faith NBC brass has in show.

"We're proud to reward an authentic, poignant series like 'Friday Night Lights' with a full-season order, demonstrating our confidence in its appeal and quality," NBC Entertainment president Kevin Reilly said.

The series is based on the book and the 2004 feature film, which was directed by Peter Berg, who is also shepherding the TV version.

Reuters/Hollywood Reporter



(edited by John Orquiola on 14.11.06 0659)
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