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Mr Shh
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#21 Posted on 28.4.06 1507.11
Reposted on: 28.4.13 1507.15
    Originally posted by EddieBurkett
    or they are going to yawn and ignore it and this will be remembered as another Virtua Boy.


Or another Power Glove.

Uh oh.

I have such a strong love-hate relationship with this thing that I've never seen or used before. I feel pathetic. We're talking about the name here, so...

Debating about the choice of name is natural and should be welcome. There was plenty of talk about the name Taboo Tuesday by us wrestling fans. As long as it's a quality product, the choice of a stupid name will be overshadowed (Taboo Tuesday is a bad example then). But you gotta get the people to buy the product with the stupid name first.

Wii is a brilliant and beautiful branding campaign, but a *horrible* name for a gaming system. I'll give you one very good reason. As Guru kind of alluded to, it does not lend itself nicely at all to gaming conversation. Is it Wii or The Wii? Did I just pick up Madden for the Wii? Try saying "the Wii" to yourself and see how it sounds, then try saying it to someone else. Phonetically, it's very, very bad.
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#22 Posted on 28.4.06 1812.19
Reposted on: 28.4.13 1816.34
I'm highly considering splitting off teh-w.com as a site dedicated to the Nintendo Wii.
Mr Heel II
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#23 Posted on 28.4.06 1938.15
Reposted on: 28.4.13 1938.29
the-wii.com IS available...
KaneRobot
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#24 Posted on 29.4.06 2311.12
Reposted on: 29.4.13 2314.16
Nintendo seems to be saying "there's no such thing as bad publicity" here...well, maybe, but when most of that publicity is people saying this turns them off to the console (and either aren't dedicated or on the fence about buying it in the first place), it's not helping.

I keep hearing people saying that Nintendo is taking bold steps here to revolutionize the industry. I'm not sure how, to me that's purely on the surface (and people are falling for it). What, so they have an awkward controller that may or may not succeed...that's revolutionary? That's the only aspect I've seen that's not either swiped from someone else (download old games) or actually behind the times (not HD, lower performance than the competitors).

I'm still mildly interested in the console but so far all I've seen are gimmicks that people seem to be buying into. And a stupid fucking name change.

I guess I understand ONE reason for the name change - what makes Nintendo garner more pity, and sound like an underdog worth championing? "Microsoft and Sony beat up on THE REVOLUTION" or "Microsoft and Sony beat up on the Wii."
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#25 Posted on 30.4.06 1402.36
Reposted on: 30.4.13 1402.56
    Originally posted by Nintendo Customer Service
    Hello and thank you for contacting Nintendo,

    I appreciate your taking the time to share your comments regarding the name of our next home console. If you haven't yet had the opportunity, please go to the news section of our website (www.nintendo.com/newsmain) to learn our feelings about the name. Rest assured that your feedback will be forwarded to the appropriate department for further review.

    Sincerely,

    Nintendo of America Inc.
    David Glover
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#26 Posted on 30.4.06 1429.03
Reposted on: 30.4.13 1431.28
Look, they've already said the name isn't going to change so I doubt any of this matters.

Also, it's really pretty silly to think that someone would take a look at the system, try it at a toy store or Wal Mart and really enjoy playing it, but then go "hey wait a second it's called the Wii? No way am I buying it now."

I mean really, let's not go overboard here. If the controller is cool and the games are fun, people won't care even a tiny little bit about the name.
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#27 Posted on 30.4.06 1429.24
Reposted on: 30.4.13 1431.53
There's a theory floating around that the name Wii is nothing more than a marketing stunt to drum up attention for the console only to have a better name revealed at E3. I think that's just wishful thinking, but take these for what they are worth.

Click Here (tgdaily.com)
And here! (kotaku.com)
And here! (snarkhunting.com)
Guru Zim
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#28 Posted on 30.4.06 1603.22
Reposted on: 30.4.13 1604.41
    Originally posted by wmatistic
    Look, they've already said the name isn't going to change so I doubt any of this matters.

    Also, it's really pretty silly to think that someone would take a look at the system, try it at a toy store or Wal Mart and really enjoy playing it, but then go "hey wait a second it's called the Wii? No way am I buying it now."

    I mean really, let's not go overboard here. If the controller is cool and the games are fun, people won't care even a tiny little bit about the name.


Oh come on. People buy water that is branded. Branding absolutely matters.

Ask a 10 year old kid if he wants to be made fun of by other people. Then ask them if Nikes are better than Walmart shoes. The kid isn't going to ask "Are the Walmart shoes better quality than the Nikes?"

Kids already get made fun of in middle school for liking Nintendo - it's the "kids" system. There is a huge stigma already with Nintendo. They don't need to add to the odds that people will laugh at kids for having one of these.

The Kia sedona is a great mini-van. It has the highest safety rating. How many of you would rather be seen driving a Kia over a Honda or Toyota Minivan?
jerm
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#29 Posted on 30.4.06 1836.22
Reposted on: 30.4.13 1839.52
Personally, I hope it's all a joke--an experiment in viral marketing to get people to talk about Nintendo and speculate on what else they might be announcing at E3. If that's the case, it's a pretty brilliant marketing strategy.

If not, well, I love Nintendo, and I will still buy their next console, but I have to say the name stinks and it's a bad marketing decision for a number of reasons.

First of all, and I'm paraphrasing this from a Kotaku.com post on the subject, if you have to explain a brand name (like they did on the revolution site) it has already failed. Yes, it's different from everything else out there, but that doesn't make it better. The strength of most other console names (and brand names in general) is that they either give a sense of their purpose and how they're used (PlayStation, GameCube, PhotoShop, etc) or they're unique words that will eventually be associated in your head with ONLY the product (XBox, iPod, Kleenex, etc).

Wii fails on both of these counts. I doubt that when someone thinks "We," "Whee," or "Wee", the first thing that will pop into their minds will be the Nintendo console. Yes, "We" does invoke the sense of a group, and "Whee" sounds like child-like exuberance, but neither of these--separately or together--definitely calls video games to mind. The terms are either too broad, or have too much subjective meaning.

And as for the urine/male genitalia subtext, even if you're mature enough to ignore it, it's still there. Will anyone actually be able to say "Hey, who wants to come over and play Wee?" without realizing--consciously or not--how strange that sounds? I don't think so.

I think Nintendo's marketing dept should have taken these opportunities for confusion and subconscious subversion into account and discounted the name.
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#30 Posted on 30.4.06 2130.05
Reposted on: 30.4.13 2130.10
    Originally posted by EddieBurkett
    There's a theory floating around that the name Wii is nothing more than a marketing stunt to drum up attention for the console only to have a better name revealed at E3. I think that's just wishful thinking, but take these for what they are worth.

    Click Here (tgdaily.com)
    And here! (kotaku.com)
    And here! (snarkhunting.com)


While it WOULD be pretty cool (in a strange way) to see some Nintendo suit-and-tie walk out there, do the entire presentation, and then at the very end act like he's walking out, only to turn around at the last moment and reveal the console's name is actually Revolution (or at least something more respectable)...well, I really doubt it.

We're stuck with this stinker of a name, and it really sucks.

Hope I'm wrong.

(edited by KaneRobot on 30.4.06 2234)
Mr. Boffo
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#31 Posted on 30.4.06 2147.18
Reposted on: 30.4.13 2151.47
I knew Penny Arcade would have something to say about this.
http://www.penny-arcade.com/comic/2006/04/28
wmatistic
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#32 Posted on 30.4.06 2242.47
Reposted on: 30.4.13 2243.49
    Originally posted by Guru Zim
      Originally posted by wmatistic
      Look, they've already said the name isn't going to change so I doubt any of this matters.

      Also, it's really pretty silly to think that someone would take a look at the system, try it at a toy store or Wal Mart and really enjoy playing it, but then go "hey wait a second it's called the Wii? No way am I buying it now."

      I mean really, let's not go overboard here. If the controller is cool and the games are fun, people won't care even a tiny little bit about the name.


    Oh come on. People buy water that is branded. Branding absolutely matters.

    Ask a 10 year old kid if he wants to be made fun of by other people. Then ask them if Nikes are better than Walmart shoes. The kid isn't going to ask "Are the Walmart shoes better quality than the Nikes?"

    Kids already get made fun of in middle school for liking Nintendo - it's the "kids" system. There is a huge stigma already with Nintendo. They don't need to add to the odds that people will laugh at kids for having one of these.

    The Kia sedona is a great mini-van. It has the highest safety rating. How many of you would rather be seen driving a Kia over a Honda or Toyota Minivan?


First, I drive a Kia Sorento and it fucking rules, if that gives you an idication of how I think about things. Thought Kia was crap a few years ago, test drove one and now all my friends want one.

Second, you're wrong. Nintendogs? Really not gay looking for a game at all, right? Since when? That game sold like crazy, hell it even pushed systems out the door and it sold to little boys even more than little girls. You don't think older kids were ripping them for it?

Next, Pokemon? Pikachu ain't gay looking? Nothing to make fun of there either huh? Seems to have done ok in the end what with Nintendo's killer marketing machine behind it and that it was a fun (so I understand) game to play.

So while I understand you think the name is gay, no it isn't going to hurt sales. Mostly because they will put demo systems out there and everyone, little and old, will try it no matter the name and if the games are fun they won't care about anything else. As proven by the above, and many other times in video game history(Katamari anyone?).
RKMtwin
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#33 Posted on 1.5.06 0009.43
Reposted on: 1.5.13 0010.40
Well, regarding Katamari Damashii, the name of the game is actually relevant and appropriate for said game. The Nintendo Wii? Ummm... nope.

I think Guru Zim hits the nail on the head with his opinion about the Nintendo's name choice. What is "Wii/the Wii" supposed to mean for potential customers? Let's not forget here-- this is THE console that's going to serve as Nintendo's flag bearer for the next three years at very least. I think it's a mistake for Nintendo to name their newest product something that isn't tangible for casual gamers and hardcore gamers alike.

Sure, even though certain dimensions or aspects of the consumer base for Nintendo may vary in comparison with Microsoft and Sony, the fact is, Nintendo still competes against the other two companies, and people will undoubtedly compare the Wii to the PS3 and XBOX 360 when it comes down to a purchasing decision. Nintendo needed to capitalize on this console's innovations and give it an appropriate name, so that way, consumers have something to latch onto mentally, just like they do with the 360 or the PS3. Heck, Nintendo DS is an EXCELLENT name. Nowadays, whenever I see the two letters "DS" together, I instantly get a picture of the double-screened handheld gaming gadget in my head. That's great branding and marketing. Nintendo needed to do no less for their next-gen console. But they didn't. The name "Revolution" was perfect. Calling this new platform Wii/the Wii just doesn't make sense.

Look at the branding of Nintendo's previous home consoles-- the Nintendo Entertainment System (NES), Super Nintendo, Nintendo 64, GameCube-- these all signify something. They all lend to the respective consoles a sense of definitive identity and can be easily marketed. Had Nintendo decided to name this newest platform Revolution, well, sheesh! The name virtually markets itself. Revolution as in change, as in "we're doing something no other game company has ever done before," as in things coming around full circle and that Nintendo once again affirms their status as the standard by which all game console manufacturers are to follow.

The name "Wii" I'm sure will have some type of detrimental impact on the console's sales, unless Nintendo's got one of their ingenious marketing campaigns up their sleeves, ala Super Mario Bros 3 from a half-generation ago. Nothing about this next-gen's name has a hook. There's nothing for a customer to latch onto.

I'm not hating on Nintendo, but gee whiz! Giving their new platform the moniker they did certainly wasn't the wisest decision to make.

All I can ask when it comes to Nintendo's name choice is, as others have already asked in this thread, "Wii?"




(edited by RKMtwin on 30.4.06 2232)
Battlezone
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#34 Posted on 1.5.06 0059.19
Reposted on: 1.5.13 0059.33
    Originally posted by jerm
    And as for the urine/male genitalia subtext, even if you're mature enough to ignore it, it's still there. Will anyone actually be able to say "Hey, who wants to come over and play Wee?" without realizing--consciously or not--how strange that sounds? I don't think so.

    I think Nintendo's marketing dept should have taken these opportunities for confusion and subconscious subversion into account and discounted the name.


On the first point, fair enough. But since when have people said, "hey do you want to come over and play [insert console name here]?" People haven't really said that since Nintendo was the only game in town. Don't people usually just say, "hey, do you want to come over and play videogames" or "hey, I just got this new game-do you want to come over and play?" If someone is going to dismiss this console on name alone, they probably had no intention of buying it anyway.

On the marketing thing, I doubt that Nintendo failed to focus group the heck out of this thing. And I also doubt that NCL came up with the name, and passed it down to NOA and just told them to deal with it without any feedback at all.

It's probably a good thing they released this name now, by the way. Had they dropped this at E3, it would have completely overshadowed the games. Now, they can show their whole strategy, and hopefully the picture will start to become clearer.
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#35 Posted on 1.5.06 1413.21
Reposted on: 1.5.13 1419.52
I can't find the thread. It's probably in site feedback... but remember when this place was called the Wienerboard? How many of you asked your friends to come post at the Wienerboard? How many of you told people that you read messages at The Wienerboard?

Site feedback at the time of the change to the-w was HUGELY positive towards removing the embarassing, childish name.

It made a difference to people because they weren't embarrassed to say it in public.
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#36 Posted on 1.5.06 1419.29
Reposted on: 1.5.13 1419.55
    Originally posted by Guru Zim
    I can't find the thread. It's probably in site feedback... but remember when this place was called the Wienerboard? How many of you asked your friends to come post at the Wienerboard? How many of you told people that you read messages at The Wienerboard?

    Site feedback at the time of the change to the-w was HUGELY positive towards removing the embarassing, childish name.

    It made a difference to people because they weren't embarrassed to say it in public.
Then, as now, there is a lot of hyperbole and overestimation amongst the people who obsess over this stuff. I guarantee you the "normal" folks don't give a care.

Also, it's JAPANESE!! That automatically makes it COOL!

(edited by CRZ on 1.5.06 1419)
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#37 Posted on 1.5.06 1446.46
Reposted on: 1.5.13 1446.55
Here's (youtube.com) a pretty cool (fan made) concept commercial for the Wii. If they went that route with their marketing, then I think that would go a long way towards removing this "stigma" of the name.
jerm
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#38 Posted on 2.5.06 0512.34
Reposted on: 2.5.13 0512.52
    Originally posted by Battlezone
      Originally posted by jerm
      And as for the urine/male genitalia subtext, even if you're mature enough to ignore it, it's still there. Will anyone actually be able to say "Hey, who wants to come over and play Wee?" without realizing--consciously or not--how strange that sounds? I don't think so.

      I think Nintendo's marketing dept should have taken these opportunities for confusion and subconscious subversion into account and discounted the name.


    On the first point, fair enough. But since when have people said, "hey do you want to come over and play [insert console name here]?" People haven't really said that since Nintendo was the only game in town. Don't people usually just say, "hey, do you want to come over and play videogames" or "hey, I just got this new game-do you want to come over and play?" If someone is going to dismiss this console on name alone, they probably had no intention of buying it anyway.

    On the marketing thing, I doubt that Nintendo failed to focus group the heck out of this thing. And I also doubt that NCL came up with the name, and passed it down to NOA and just told them to deal with it without any feedback at all.


That's true, but my point is that the name will be said out loud at some point, so you want something that rolls off the tongue (which Wii doesn't--at least to me) and doesn't call to mind jokes about urine (which Wii does). These things are already a mark against the name, and to me that hurts it as a viable brand. Really, though, it depends on how well they market the thing. I did like that fan-made commercial, so perhaps Nintendo will pull something together.

As for the focus group thing, there's really no way to know, and thus not much sense in me arguing the point, but the presence of Wii related market research surveys makes me wonder.

And yea, I do realize that this will all blow over with enough time (although personally I'm still hoping the name's a hoax.)

(edited by jerm on 2.5.06 0613)
EddieBurkett
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#39 Posted on 2.5.06 1426.04
Reposted on: 2.5.13 1426.10
Also of note, some developers share their opinions of the name (gamasutra.com).

The consensus seems to be that Nintendo had a brainfart but the console is still going to be awesome. One of the best points made asked where was Miyamoto when this decision was made?
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#40 Posted on 3.5.06 1814.03
Reposted on: 3.5.13 1814.17
    Originally posted by Guru Zim
    I can't find the thread. It's probably in site feedback... but remember when this place was called the Wienerboard? How many of you asked your friends to come post at the Wienerboard? How many of you told people that you read messages at The Wienerboard?

    Site feedback at the time of the change to the-w was HUGELY positive towards removing the embarassing, childish name.

    It made a difference to people because they weren't embarrassed to say it in public.


This may not be the exact thread you're looking for, but I'm willing to take the chance:

http://the-w.com/thread.php/id=19442
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