LIZZIE Grubman is promoting a new SUV — no kidding. The p.r. princess, who mowed down 16 people with a Mercedes SUV in 2001, is helping launch the Range Rover Sport this week. Her company has invited "influentials" to Hamilton Horse Farms in New Jersey starting tomorrow to test-drive the vehicles on and off road — and even in reverse. The invite promises "drinks and food in their hospitality tent" — nonalcoholic, we are sure. "It's beautiful out there and we would love you to come and be a part of this." Said one shocked recipient, "It's almost as if O.J. Simpson was doing ads for knives." But Lizzie says she won't be there: "My company was hired by Range Rover. I don't have anything to do with the account."
I guess in the eyes of Madison Avenue anything and everything can be forgotten with time. I just have to laugh....
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#3 Posted on 27.9.05 1050.25 Reposted on: 27.9.12 1051.07
Originally posted by piemanThat really seems to be in poor taste, don't you think? They couldn't have come up with any other celebrity endorser? Maybe it's the old "bad publicity is better than no publicity" gambit?
Granted, without a link I can't verify for sure, but it doesn't sound like she's acting as a celebrity endorser. Its moreso that her company was hired to promote this. If anyone made the gaffe, its Range Rover for selecting her company. This isn't like O.J. promoting knives as much as it would be O.J. owning an ad agency that got an account with Ginsu.
Besides, who would recognize her? Outside of the few media saavy that pay attention in New York, who would care?