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30.10.07 0818
The 7 - Movies & TV - Watching the commercials
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CRZ
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#1 Posted on 12.5.05 2202.51
Reposted on: 12.5.12 2202.51
A story that came out in Wednesday's Wall Street Journal, reprinted here (post-gazette.com) and available as a PDF reprint here (iagr.net) talks about a new viewer metric being collected by IAG Research: the ability of viewers to recall advertisements as well as product placements that take place during the television they're watching.

Of note:

Top Three Show Scores for Viewer Attention, Week of 25 April-1 May:
Scrubs (88%)
Desperate Housewives (86%)
Family Guy (86%)

BOTTOM Three Show Scores, same week:
48 Hours Mystery (44%)
PrimeTime Live (46%)
60 Minutes Wednesday (51%)

They also post Top Five lists on their own website. Here's the link (iagr.net), and here's what's on that page right now:

Top Five Most-Recalled In-Program Placements: Dramas (21 March-17 April)
Rank Brand In-Program Placement Description Recall Index
1 Kraft Will holds a slice of cheese over his face 234
2 Jeep Jason tells Jack that he saw the terrorists driving Jeeps 232
3 Oreo Helen takes a package of cookies from Jack's brother 212
4General Electric Sign hangs in Jack's electronics shop 206
5 Sun Chips Luke and his friend eat chips after experimenting with marijuana 203

Top Five Most-Recalled New TV Ads, same period
Rank Brand Ad Description Recall Index
1 Hallmark Mother's Day – Mother & daughters go through Mom's old cards, girls tease Mom about romantic card from their Dad 230
2 Capital One No-Hassle Rewards – David Spade tells angry caller in office that he is the man in the yellow shirt 219
3 Red Lobster Thirty shrimp – Golden Fried Favorite, Scampi Favorite Favorite, Shrimp Pasta is all time Favorite Favorite 215
4 Quiznos Sub Mesquite Chicken with Bacon Sub – Baby Bob on chair, close-up of food, can't wait for his molars to grow in 201
5 Burger King Enormous Omelette Sandwich – Man opens blinds and costumed King stands outside of window, hands him sandwich 200
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Crimedog
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#2 Posted on 12.5.05 2336.34
Reposted on: 12.5.12 2340.56
You know, that Burger King ad creeps me out. If I were to open my blinds and find some dude dressed like a king in my flower bed, I sure as hell wouldn't accept a breakfast sandwich from him. My first inclination would be to give him a little extra ventilation, if you know what I mean.
JustinShapiro
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#3 Posted on 12.5.05 2344.02
Reposted on: 12.5.12 2346.02
Who is your snuggly buggly boo?
The Thrill
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#4 Posted on 13.5.05 0157.03
Reposted on: 13.5.12 0157.28
So much for Coke paying big $$$ to get those bright red hourglass-shaped cups on the judges' table on American Idol...
AWArulz
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#5 Posted on 13.5.05 0730.49
Reposted on: 13.5.12 0731.54
It's funny - we do so much worthless stuff on a daily basis. For example, I play Reward TV (http://rewardtv.com) Well, it kills 7 or 8 minutes a day and you answer questions about the TV you watched the night before - bust the real way to get the points is to know the ads. Yeah, I know all the ones on the list. The Movies, the upcoming shows, and they do product placements too.

Ok, yeah, you win prizes after awhile (I got Smallville season 3), but mostly, it's just more useless stuff you do on the internet.
Super Shane Spear
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#6 Posted on 13.5.05 0847.03
Reposted on: 13.5.12 0859.01
I can understand people remember Quiznos' ads, because I sure as hell remember wanting to throw a brick through my telelvision every time I see/hear/think of Baby Bob.
Matt Tracker
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#7 Posted on 13.5.05 0904.43
Reposted on: 13.5.12 0909.34
I remember the woman in the Crest White Strips ad for two reasons:

1) She's truly lovely. And she can't be younger than 30.

2) She spends her day swimming, doing yoga, getting her haircut and at all times looking immaculate and chipper. Yet when she looks at her merely pale teeth in the mirror, she grimaces because she knows, as we know, that her perfeectly shaped yet not blinding molars are what keeps her from getting a man and being truly happy.

(edited by Matt Tracker on 20.5.05 0716)
CRZ
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#8 Posted on 19.5.05 1703.22
Reposted on: 19.5.12 1704.38
Again from IAG Resesarch, via the Wall Street Journal:

http://iagr.net/ne_051805.jsp

Best-remembered plugs aired on network reality series, April 11 through May 8

1. Pontiac: Teams compete to create marketing brochures for the Solstice sports car (The Apprentice, NBC, 14 April)

2. Coca-Cola: The soft-drink company's logo is shown on-screen (American Idol, Fox, 26 April)

3. Pringles: The chips brand sponsors the "Survivor Trivia" segment (Survivor: Palau, CBS, 14 April)

4. Sports Illustrated: Tyra Banks is shown on the cover of the magazine (America's Next Top Model, UPN, 27 April)

5. Sears: A montage segment welcomes the Harvey family to its new home (Extreme Makeover: Home Edition, ABC, 24 April)



(edited by CRZ on 19.5.05 1703)
Torchslasher
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#9 Posted on 20.5.05 0805.37
Reposted on: 20.5.12 0806.02
The Star Wars ads have me chuckling and remembering them more than any other.

1. Darth Vader's breathing vs. Creepy Burger King Mascot breathing. Another cool bit from the BK people and this was the first time I was rooting for Darth Vader.

2. Chewbacca doing voices for cell phones.

"I love it...now make me hate it."
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