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#21 Posted on 13.3.05 1333.04 Reposted on: 13.3.12 1338.10
According to this site (thefutoncritic.com), Smackdown's advertising rate is 125th out of 126 Primetime network shows. In general, I know that in the ratings, Smackdown will be about forty spots higher than that. If you click on the other links on the right, you can see that it generally finishes in the bottom five ad rates each year. EDIT: To be more specific, Smackdown was 78/116 in the primetime ratings last week.
I couldn't find any good data for Raw or the other cable shows, but I've always heard that the ad rates are lower there, too.
That being said, while I understand that the ad rates are lower and thus it brings in less money comparatively, I still don't understand why, at this point, only USA seems to be in the running to pick the show up. It is usually one of the five highest rated shows on cable, even on a bad week. I guess most of the networks out there really don't have a "theme" that wrestling would fit into. I guess I don't really care, as long as it's on at least one channel.
Since: 25.1.02 From: Chicagoland with Hoosiers, or "The Region"
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#22 Posted on 13.3.05 2023.59 Reposted on: 13.3.12 2026.55
Originally posted by BigSteveI still don't understand why, at this point, only USA seems to be in the running to pick the show up. It is usually one of the five highest rated shows on cable, even on a bad week. I guess most of the networks out there really don't have a "theme" that wrestling would fit into.
There's just no one else it fits with. The only other major "general" channels are TNT, TBS and FX. Time Warner has no interest in wrestling, which would "dumb down" their two networks (particularly TNT,) and Fox sees no reason to spend money on programming when they're doing fine without it.
The various Fox Sports nets would be a wild card, but there'd be too many conflicts with primetime sports.
It doesn't help that Viacom is very publicly ditching them. Five years ago Uni was going to court to try to stop the Fed from leaving USA. Now their network's dumping them, not exactly a sign that sends other channels running to the table.
USA Wrestles with Adding WWE By John M. Higgins -- Broadcasting & Cable, 3/11/2005 4:28:00 PM
World Wrestling Entertainment may not be homeless for long.
USA Network is deep in negotiations to secure TV rights to the matches. WWE Chairman Vince McMahon's wants a sharp increase in license fees over the $28 million he's collected from Spike over the past three years. Spike decided not to renew it contract.
McMahon is also trying to stretch the deal beyond USA, angling for other parts of the NBC Universal empire, which includes NBC, Bravo and the movie studio. Industry executives said TBS, TNT and FX have passed on the deal.
UPN also carries WWE Wrestling, one of its highest rated shows, under a separate deal that expires in '06.
WWE's rating have dropped in recent years, but its weekly prime time matches are still situated toward the top of the Nielsen ratings charts.
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