The W
Views: 106764044
Main | FAQ | Search: Y! / G | Color chart | Log in for more!
31.8.08 1703
The 7 - Random - Really, really stupid advertising
This thread has 1 referral leading to it
Register and log in to post!
Pages: 1 2 3 Next(694 newer) Next thread | Previous thread
User
Post (44 total)
Mr Shh
Bratwurst
Level: 73

Posts: 284/1325
EXP: 3404330
For next: 81555

Since: 9.1.02
From: Bergen County, NJ

Since last post: 6 days
Last activity: 6 days
#1 Posted on 12.1.05 0851.48
Reposted on: 12.1.12 0852.32
Here in Manhattan, I have seen so many commercials in the past year alone for Sonic, the fast food joint, that it would make sense to assume that there are Sonic locations in the area, right? Maybe not necessarily in NYC, but perhaps Jersey or Long Island. Nope. Not one. In fact, according to their website (sonicdrivein.com), there are no Sonic locations in the entire *Northeast.* I'd have to make a trip to the Virginias to find one. This bothers me because I've been hooked by the commercials. I am craving their food...the burgers, the breakfast burritos, the blue soda. I'm hoping that somebody who knows their food will tell me it sucks - that will make me feel at least a little better. There are about 20 states that don't have any Sonics - seems kind of stupid for a national ad campaign.
Promote this thread!
Grimis
Scrapple
Level: 125

Posts: 4453/4700
EXP: 22322243
For next: 131984

Since: 11.7.02
From: MD

Since last post: 1581 days
Last activity: 36 days
#2 Posted on 12.1.05 0915.50
Reposted on: 12.1.12 0918.54
But not if they are planning on expanding to other markets its not. That means that once they expand farther north, there is already and established brand identity and you will almost have to try it out.

I went to Sonic's while I was on the road for work in Florida and Colorado, and I've been jonesing for one to open here. That and a Steak 'n Shake.

(edited by Grimis on 12.1.05 1016)
vsp
Andouille
Level: 88

Posts: 1899/2042
EXP: 6517107
For next: 133583

Since: 3.1.02
From: Philly

Since last post: 3346 days
Last activity: 559 days
#3 Posted on 12.1.05 0934.25
Reposted on: 12.1.12 0934.30
As someone who used to work for an advertising-monitoring company, let me jump in...

There are essentially three kinds of ads -- local, regional and national. Obviously, the bill goes up as your audience goes up.

Regional advertising is most often used by companies that own similar franchises that run under different names in different places. (I'm trying to think of a really good example. A few department store and supermarket chains come to mind.) The same commercial will run in different regions, with little if anything changed beyond the name of the store that's mentioned. Not all networks offer regional buys to advertisers in all programs.

Sonic, on the other hand, is Sonic everywhere. They're not in every state, but they're in more of them than they aren't. If Sonic has a choice between negotiating to buy time for a handful of identical commercials in various regions or simply making one purchase that'll cover their entire base, the simple approach is easier on the paperwork AND possibly more cost-effective.

Plus, as was noted, Sonic may look into expanding further north. We used to wonder "What the hell's a Quizno's?" around Philly for years, and now they're popping up around here like dandelions.
Matt Tracker
Scrapple
Level: 128

Posts: 729/5055
EXP: 24104323
For next: 277443

Since: 8.5.03
From: North Carolina

Since last post: 6 days
Last activity: 3 hours
#4 Posted on 12.1.05 0958.29
Reposted on: 12.1.12 0959.01
    Originally posted by Mr Shh
    I'm hoping that somebody who knows their food will tell me it sucks - that will make me feel at least a little better.


It sucks. Hot and Now was* MUCH better and cheaper by far.

*I say 'was' because I haven't seen one in the Carolina Upstate in years.
bash91
Merguez
Level: 56

Posts: 361/711
EXP: 1339136
For next: 59049

Since: 2.1.02
From: Bossier City, LA

Since last post: 1111 days
Last activity: 1 day
#5 Posted on 12.1.05 1039.48
Reposted on: 12.1.12 1044.43
    Originally posted by Matt Tracker
    It sucks. Hot and Now was* MUCH better and cheaper by far.

    *I say 'was' because I haven't seen one in the Carolina Upstate in years.


I'd have to disagree with that in every way possible.

Plus, Sonic is still around and, as far as I know, Hot and Now declared bankruptcy and folded the vast majority of their stores. I think there may still be a couple of independent stores bearing that name but I'm almost certain, read I'm too lazy right now in the limited time between classes to go look it up, that Hot and Now as a chain is gone and has been for a couple of years.

Tim
Mr Heel II
Lap cheong
Level: 78

Posts: 648/1537
EXP: 4232933
For next: 149312

Since: 25.2.02

Since last post: 25 days
Last activity: 3 hours
#6 Posted on 12.1.05 1049.55
Reposted on: 12.1.12 1051.07
Hot n' Now started out as a Michigan chain, which was bought by PepsiCo in the days of the "double-drive-thru" craze, expanded quickly nationally, declared a failure, sold back to some Michigan dudes, and all the stores nationally closed (save for a bunch in Michigan and a couple in neighboring states.)

Sonic is awesome. Second best (to Wienerschnitzel) chili dogs that I know of, best popcorn chicken that I know of, decent burgers, and an absolutely obnoxious line of drinks. I pull through for a Rte 44 Strawberry Slush on the way to work in the morning at least once a week.

Plus, they'll customize anything you can think of if they have the ingredients on hand. I get them to make me a Chili Breakfast Toaster once in awhile (replacing the usual breakfast meat with chili.)

Although I too would like to have a Steak n Shake around here...

Speaking of smaller exposure chains going to national advertising, I noticed Jack in the Box was running ads on ESPN during the bowl games.

(edited by Mr Heel II on 12.1.05 1055)
whatever
Lap cheong
Level: 83

Posts: 537/1777
EXP: 5269337
For next: 162907

Since: 12.2.02
From: Cleveland, Ohio

Since last post: 7 days
Last activity: 6 hours
#7 Posted on 12.1.05 1058.06
Reposted on: 12.1.12 1059.01
We've been getting the Sonic ads here as well, with no franchise in sight. I agree - they sound pretty yummy! Lukcily, we do now have some Steak N' Shakes popping up in the area. Man, their chili and their Oreo shakes are sublime!
jfkfc
Liverwurst
Level: 69

Posts: 510/1178
EXP: 2844814
For next: 24944

Since: 9.2.02

Since last post: 82 days
Last activity: 7 days
#8 Posted on 12.1.05 1107.06
Reposted on: 12.1.12 1108.04
    Originally posted by Matt Tracker
    It sucks. Hot and Now was* MUCH better and cheaper by far.

    *I say 'was' because I haven't seen one in the Carolina Upstate in years.
I would disagree also. I spent a year living in NC, between Raleigh and Fayetteville, and there was a Sonic about a half mile down the road from us. We ate there every now and then, and thought the food was better than average for a fast-food place. The whole drive-in thing adds to it also, not that I could possibly need more ketchup stains on my floor mats. I get the same cravings seeing those Sonic commercials, but even White Castle burgers look somewhat appealing on TV.
SchippeWreck
Banger
Level: 99

Posts: 696/2777
EXP: 9861584
For next: 138451

Since: 26.3.03
From: Glendale, CA

Since last post: 6 days
Last activity: 1 day
#9 Posted on 12.1.05 1120.22
Reposted on: 12.1.12 1123.29
We're bomabrded with Sonic commercials here in the L.A. area as well. I decided one day to see where the closest one was and the only one even remotely nearby was Anaheim, a good 45 minute drive away. The next closest location is in Bakersfield, where oddly enough there are THREE Sonics all within a few minutes of each other.
Wolfram J. Paulovich
Frankfurter
Level: 56

Posts: 565/742
EXP: 1382121
For next: 16064

Since: 11.11.02
From: Fat City, Baby

Since last post: 3268 days
Last activity: 2639 days
AIM:  
#10 Posted on 12.1.05 1342.22
Reposted on: 12.1.12 1342.40
    Originally posted by Mr Heel II
    Speaking of smaller exposure chains going to national advertising, I noticed Jack in the Box was running ads on ESPN during the bowl games.

I saw those here in Florida, despite the nearest Jack in the Box restaurants being in Louisiana and South Carolina. I guess it's only a matter of time, and I'm dreading it. I grew up with Yack in the Box in California, and I couldn't stand it even as a kid. But something... KEPT... DRAGGING... ME... BACK. They'd change a burger, I'd go try it. They'd make taquitos, I'd eat them. A couple of kids would die from e. coli from Jack in the Box... eh, I think they have a new chicken sandwich. I felt like Portnoy from "Bloom County" dragging himself out of his house in the dead of night to get a "#@%&*! Boo Boo Burger." I don't think I ever enjoyed a thing I got from there, but I couldn't stop saying, "One more try." Guess what I'll say when they open a place in Tampa?

Of course, what kills me is that Jack in the Box will probably be here in 5 years, whereas I'll be about 60 before there's an In-N-Out Burger in Tampa... if they even get here by then. There's no freaking justice.
Mr. Boffo
Scrapple
Level: 115

Posts: 810/3844
EXP: 16696329
For next: 115086

Since: 24.3.02
From: Oshkosh, WI

Since last post: 764 days
Last activity: 724 days
#11 Posted on 12.1.05 1509.19
Reposted on: 12.1.12 1511.30
Yep, ads, but no nearby restaurants for me too. I guess the closest is either Iowa or Ohio (not sure which).
JayJayDean
Scrapple
Level: 127

Posts: 1885/4747
EXP: 23101998
For next: 624633

Since: 2.1.02
From: Seattle, WA

Since last post: 37 days
Last activity: 6 hours
AIM:  
Y!:
#12 Posted on 12.1.05 1528.53
Reposted on: 12.1.12 1529.01
I see the Sonic ads all the time, and the closest is just over 500 miles away in SW Idaho.
CRZ
Big Brother
Administrator
Level: 217

Posts: 5622/16625
EXP: 151771008
For next: 1196229

Since: 9.12.01
From: ミネアポリス

Since last post: 3 hours
Last activity: 2 hours
AIM:  
ICQ:  
Y!:
#13 Posted on 12.1.05 1552.30
Reposted on: 12.1.12 1555.10
Hey Aaron don't forget to hit the 7-Eleven for me kthx
estragand
Summer sausage
Level: 45

Posts: 303/439
EXP: 638730
For next: 21439

Since: 18.6.02

Since last post: 2868 days
Last activity: 2868 days
AIM:  
#14 Posted on 12.1.05 1630.01
Reposted on: 12.1.12 1630.19
I feel your pain somewhat. Every now and then, I'll catch a Checkers ad, which are nowhere to be found here in Denver. But we have Good Times, which is similar (although their burgers taste like old lunch-room food). It's stupid, but I always get a kick out of travelling around and seeing the different fast food joints and TV ads. Whattaburger, Hot Dog on a Stick, Miami Subs, Steak n' Shake, etc.

I've always thought Denver was on the low-end of the food chain, so to speak. In 2000, Cingular ads were all over the place, and the service didn't arrive here until 2002. I had never heard of "IKEA" until it was featured on the "Amazing Race"...and I guess those are quite abundant. As a kid, I was haunted by Toys R' Us and Lionel Playworld ads, and those joints didn't arrive here until the mid to late 80's.
DJ FrostyFreeze
Knackwurst
Level: 110

Posts: 1763/3449
EXP: 14307269
For next: 101663

Since: 2.1.02
From: Hawthorne, CA

Since last post: 13 days
Last activity: 1 day
#15 Posted on 12.1.05 1701.56
Reposted on: 12.1.12 1706.37
Damn, there aint NOTHIN in Denver!
Quadruple HHHH
Weisswurst
Level: 10

Posts: 13/15
EXP: 3620
For next: 794

Since: 11.1.05

Since last post: 3882 days
Last activity: 3881 days
#16 Posted on 12.1.05 1914.04
Reposted on: 12.1.12 1925.24
its like here in canada -when "pizza pizza" sponsors RAW or Smackdown - do they know that they're ONLY in Ontario, though tsn is all over the country?

nope
Zeruel
Thirty Millionth Hit
Moderator
Level: 132

Posts: 2516/5256
EXP: 26914878
For next: 217126

Since: 2.1.02
From: The Silver Spring in the Land of Mary.

Since last post: 19 days
Last activity: 7 days
#17 Posted on 12.1.05 2310.01
Reposted on: 12.1.12 2311.27
There are no Jack-in-the-box's, White Castle's, nor Sonic's in the DC area.

I feel like I'm missing something.
Lise
Mrs. Guru
Level: 72

Posts: 135/1274
EXP: 3218935
For next: 104843

Since: 11.12.01

Since last post: 731 days
Last activity: 111 days
#18 Posted on 13.1.05 0055.59
Reposted on: 13.1.12 0056.26
We get Sonic ads all the time, but we have to go visit the Parents Zim to get it.

I miss the cherry limeaid and tater tots.
Whitebacon
Boudin blanc
Level: 96

Posts: 1729/2485
EXP: 8740981
For next: 247838

Since: 12.1.02
From: Fresno, CA

Since last post: 67 days
Last activity: 2 hours
AIM:  
ICQ:  
#19 Posted on 13.1.05 0317.23
Reposted on: 13.1.12 0322.27
    Originally posted by Zeruel
    There are no Jack-in-the-box's, White Castle's, nor Sonic's in the DC area.

    I feel like I'm missing something.


Jack in the Box - You're not missing anything at all, except maybe the eggrolls on a late night run.

White Castle - I can't say...I've only had the microwave burgers.

Sonic - Never eaten there, even though we have two in the area. Maybe Friday.
Grimis
Scrapple
Level: 125

Posts: 4455/4700
EXP: 22322243
For next: 131984

Since: 11.7.02
From: MD

Since last post: 1581 days
Last activity: 36 days
#20 Posted on 13.1.05 0647.37
Reposted on: 13.1.12 0647.53
    Originally posted by Zeruel
    There are no Jack-in-the-box's, White Castle's, nor Sonic's in the DC area.
I actually got to a Jack-in-the-Box in El Paso, of all places.(How come I only get to try these places when I'm on the road for work?). It wasn't bad, but no different really than Hardee's/Carl's Jr.
Pages: 1 2 3 NextThread ahead: Miller needs a web master?
Next thread: Hi,i`m new!
Previous thread: Six Flags Kingda Ka
(694 newer) Next thread | Previous thread
The 7 - Random - Really, really stupid advertisingRegister and log in to post!

The W™ message board - 7 year recycle

ZimBoard
©2001-2015 Brothers Zim
This old hunk of junk rendered your page in 0.244 seconds.