MEMPHIS, Tenn. (AP) - Lisa Marie Presley is keeping Graceland but selling the bulk of the Elvis estate, including rights to her father's name and image, in a deal worth approximately $100 million.
Elvis Presley Enterprises Inc. announced an agreement Thursday to sell 85 percent of its assets to businessman Robert F.X. Sillerman, founder of music and sports promoter SFX Entertainment.
The Presley estate brought in almost $45 million last year. Sillerman said more aggressive marketing, supported by capital raised through a new publicly traded company, can make Elvis an even bigger earner.
Now, if you can make even HALF of the $45million they made last year, in four years, its already a great deal. Dont understand why she would sell off the rights to everything.
#4 Posted on 21.12.04 0355.16 Reposted on: 21.12.11 0355.19
Man, I love corporate-speak. Yeah, it really takes a lot of "aggressive marketing" to promote freakin' ELVIS. Barring another greatest hits album or a return of the Honky Tonk Man, I don't see what SFX can do.