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20.5.11 0913
The 7 - Site Bashing - Me vs. Dave Scherer
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John Orquiola
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#1 Posted on 25.10.04 1936.00
Reposted on: 25.10.11 1937.51
I was reading tonight and I come across this report:

by Dave Scherer @ 5:48:00 PM on 10/25/2004

It's a fun day at Raw this week. Vince McMahon is not at the show, which leaves Stephanie McMahon in charge to oversee the process, handle rewrites, etc. When Vince is away, chaos usually ensues and today is no different. The mood and scene backstage was described to me as "crazy".

In other news from backstage at Raw, Bruce Prichard has returned from his "personal leave" and is producing segments at the show. There are at least some workers who are less than happy about this since his concept of the business went out of style in about 1985. I just talked to a few Smackdown workers who are less than happy that Prichard will be back at their taping tomorrow since they (and the Nielsen viewing public) feel that the show has gotten much better in his absence.

This story annoyed me. Normally, I don't give a shit what Dave Scherer writes, but in this instance, I did, so I decide to write Dave Scherer an email:

Dear Dave,

I just read your post regarding happenings backstage tonight at RAW. Stephanie is in charge, people are unhappy. Bruce Prichard is back, people are unhappy. I'd like to ask, is there anything good going on backstage? Is anything going on that is positive, something people are happy about?

My point is, and you may and are entitled to disagree of course, this is a ripe example of why the perception of the Internet wrestling media is so negative. This perception is held not just by WWE, whom you and your colleagues call on the carpet whenever they respond negatively to your attitude, but also a good segment of wrestling fans. Negativity breeds negativity. Now, if something awful is happening backstage at RAW, by all means, report it! But in a case like what you posted tonight, people are grumbling backstage, perhaps you might have gone the extra mile and balanced it out with something positive. "Hurricane is having a good day, Christian was praised for something, etc." Is anything like that going on? Did you ask your sources?

Why must it be gloom and doom? For all we know, RAW will be on fire tonight. It may suck, who knows? But some balance would be nice. It offsets the bad mood your readers (such as I) felt reading that 2 hours before showtime chaos is going on backstage. I mean, is it really? No one is positive backstage at all? No one thinks tonight will be a fun show?

I visit PWInsider nearly every day. I enjoy your work for the most part. I'm more interested in news than in your or anyone else's opinion, but this is your site and you are entitled to say what you wish. I would appreciate, however, just a little more balance now and again, a little less energy placed on gloom and doom and a little more thought put into making wrestling fun when you can. The Internet community has a lot of power, not just to criticize when necessary, but add to the fun as well.

Give it some thought, please.

Thanks and have a great time watching RAW.

John Orquiola

I could have written anything, but I thought that was a polite note that put forth my opinion fairly well. I figured that would be the end of it until I see mail in my Inbox 10 minutes later. I open this and Dave Scherer wrote:

John, I read your whole email and I understand how you feel, but you have to understand my position. I am not just a fan. I talk to, on average, at least 20 people who work for WWE a week. When they all say, or mostly say, the same thing, it is the story.

We aren't PWI, the magazine, our duty is to report the news. When things are great, we said they were. People then said we were too positive. We can't please everyone so we have to be true to ourselves.

WWE is a serious mess right now and us glossing over that wouldn't be fair to our readers or WWE. They have real problems right now that are cause by real stupid moves that they make on a daily basis. That is important. When their is positive fluff our there, we report it. When there are serious problems, we report that too.

That is our job.

What the hell? It seemed like he missed my main point and was all pissy. So I decide to fight fire with even more sweetness. I wrote him back again:

Thanks for the response, Dave. I wasn't expecting one. Please understand, I was not implying you become Pro Wrestling Illustrated II or WWE Magazine II and write fluff pieces - no one wants that. I also do not question that what you reported was news. I was really asking, "Is there any other news besides bad news?" As you wrote in your reply, when you are too negative, you are criticized, and when you are too positive, you are criticized. What I was suggesting was striving for a bit more balance between the two on a regular basis if you can. Not fluff pieces. I don't know how you do your job and I'm surely not telling you how to do your job. I just wonder what else was going on backstage tonight besides 'craziness', for example. I didn't mean to offend you if I have done so. I have enjoyed this exchange, thanks again.


I think I was too nice, but whatever. I once again tried to put forth my main point about balance while being all gentle and cuddly. So that's that, right? I go back to checking the Internet and I come across this, posted minutes after he responded to me:

by Dave Scherer @ 6:49:00 PM on 10/25/2004

To follow up on an earlier story, backstage at Raw has been a madhouse today. Due to Vince McMahon not being at the show, they have had to communicate with him about the direction of tonightís broadcast via the phone. He made changes in tonightís show, which he does pretty much every week, but because they were done late, the companyís agent and production meetings were delayed for about two hours today. Letís put it this way, according to the people in WWE that I have talked to about this, if the product is like this every week after Vince is gone, it wonít be pretty. Itís safe to say that even in his current mindset, a good number (if not the vast majority) of WWE employees feel that the company is better off with him in charge than with him not in charge.

So... Holy shit, the sky really is falling! All hell is breaking loose! By God, it's another 9/11 backstage at RAW!

What a cocksucker. It almost seems like he jacked up the hysteria after getting my first email. So much for balance. Anyway, obviously my big mistake was opening a line of communication to begin with. To think he charges people to read his site without popups (change your security settings and read it for free) and listen to his hotline. I thought I was more than polite and friendly and he acted like a pissy dick.

So much for balance in Internet news reporting.

And if RAW is a train wreck tonight, DAVE SCHERER WAS RIGHT and we must heed his words ALWAYS!

Why'd I even bother? God knows, I know better.

(edited by John Orquiola on 25.10.04 1755)
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#2 Posted on 25.10.04 2053.18
Reposted on: 25.10.11 2056.45
Hey John,

I don't know you. I don't presume to know you.

I also don't know Dave Scherer.

I do have common sense, though.

You are reading too much into this. I really doubt that Dave put an update on his site just to piss you off.

I'm actually impressed that he wrote back to you so quickly, and that he took the time to give you something other than a form letter response.

Don't take it personally. He has to do his job, and he told you what he thought he had to report. There's always the chance that it is actually chaos right now, and that it is an important story.

You had your say, and unlike with most media outlets, you know you were heard. That's all that you can ask as a reader.
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