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The 7 - Random - I'M LOVIN' IT!
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Ruby Trax
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#1 Posted on 13.5.04 0401.27
Reposted on: 13.5.11 0403.49
What can McDonald's do to win over America's funky fresh Asian/Pacific Islander population? Offend them with a stilted online campaign that embraces every stereotype they can possibly stuff into their "well-meaning" maws!

We're Asian and Pacific Islander Americans "living on the rim," where our diverse cultures and the everyday American lifestyle become one. We're hanging on to our great traditions while we move to the beat of the times. We honor our heritage - but we love being Americans. From high fashion to high tech, from Asian Pacific American hip hop to haute cuisine, we're weaving the threads of our culture into the fabric of everyday American life. Whether we're sipping green tea or enjoying a Big Mac® sandwich, we're helping make the magic mix called America become even richer. And McDonald's is right there with us, everyday!

http://www.i-am-asian.com/

Be sure to check out the portly dude JAMMIN' on his AXE. Ching-ching chong ching-a chong-chong
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CRZ
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#2 Posted on 13.5.04 0418.55
Reposted on: 13.5.11 0419.28
I'll see your link and raise you http://www.mcdonalds.com.cn/ award/imlovinit_dance.swf
Ruby Trax
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#3 Posted on 13.5.04 0522.23
Reposted on: 13.5.11 0523.51


Holy crap, I'm in awe.

GO GO DANCE!!
We love hip>nobody can bit
be the hippin'
BUMP UP on its way!!
DANCE No. 1


Clearly I have found my calling, which is to sell all my worst, most nonsensical joke ideas to multinational corporations in the guise of "cultural programming."

(edited by bitchfactor on 13.5.04 0323)
Dr Unlikely
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#4 Posted on 13.5.04 0916.51
Reposted on: 13.5.11 0918.59
They should have gotten this guy to head up this arm of the beloved I'm Lovin' It campaign together for them. Remember him? He was awesome.

FACTUAL SCIENCE
DJ FrostyFreeze
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#5 Posted on 13.5.04 1037.01
Reposted on: 13.5.11 1037.44
    Originally posted by bitchfactor
    What can McDonald's do to win over America's funky fresh Asian/Pacific Islander population? Offend them with a stilted online campaign that embraces every stereotype they can possibly stuff into their "well-meaning" maws!
McD's has been doing that to black people for YEARS. They've never been able to put black people & white people in the same commercial at once, unless there's like 10 black kids hanging out on the corner for no good reason and a white dude happens to drive by.

And in the black McD's commercials, there's never any cutesy jingle, no cutsey kids, no anecdote/joke at the end, no happy meals. It's always a bunch of hip-hoppers on the subway or loitering on the playground rapping to each other about how FUNKY-FRESH their burgers be tastin' today, or it's about how amazed the whole neighborhood is that the local hooligan actually cleaned up his act enough to get a job there ("You mean Calvin on the CORNER got a JOB ad McD's?!?!").

Trash.


(edited by DJ FrostyFreeze on 13.5.04 0848)
JoshMann
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#6 Posted on 13.5.04 1040.29
Reposted on: 13.5.11 1042.45
    Originally posted by DJ FrostyFreeze
      Originally posted by bitchfactor
      What can McDonald's do to win over America's funky fresh Asian/Pacific Islander population? Offend them with a stilted online campaign that embraces every stereotype they can possibly stuff into their "well-meaning" maws!
    McD's has been doing that to black people for YEARS. They've never been able to put black people & white people in the same commercial at once, unless there's like 10 black kids hanging out on the corner for no good reason and a white dude happens to drive by.

    And in the black McD's commercials, there's never any cutesy jingle, no cutsey kids, no anecdote/joke at the end, no happy meals. It's always a bunch of hip-hoppers on the subway or loitering on the playground rapping to each other about how FUNKY-FRESH their burgers be tastin' today, or it's about how amazed the whole neighborhood is that the local hooligan actually cleaned up his act enough to get a job there ("You mean Calvin on the CORNER got a JOB ad McD's?!?!).

    Trash.


I think there WAS the one McDonald's commercial somewhere in the mid 90s that DID have white and black actors in an equal level of prominence...which in cultural history ranks somewhere in between Rosa Parks and The Corny Collins Show being integrated. :-P
JayJayDean
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#7 Posted on 13.5.04 1041.41
Reposted on: 13.5.11 1042.58
    Originally posted by bitchfactor
    What can McDonald's do to win over America's funky fresh Asian/Pacific Islander population? Offend them with a stilted online campaign that embraces every stereotype they can possibly stuff into their "well-meaning" maws!


So will they see a McD's commercial with a guy who no-sells a head-butt?

    Originally posted by DJFrostyFreeze
    "You mean Calvin on the CORNER got a JOB ad McD's?!?!


I REMEMBER that commercial!


(edited by JayJayDean on 13.5.04 0842)
loyaltubist
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#8 Posted on 14.5.04 1746.17
Reposted on: 14.5.11 1746.58
I'll do you one better!

YMCA in Cantonese

http://www.aprilwinchell.com/multimedia/

Click on

YMCA - in Cantonese

(April won't let me do a direct hotlink.)
Dahak
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#9 Posted on 15.5.04 0151.54
Reposted on: 15.5.11 0151.59
I am sad to say but I used to work at Mcd's for almost a decade. I was a manager for 8 years and a store manager for almost 3.
Now this info is 5 years old that I was told at the Hamburger University or AOC in McLingo that blacks represented almost 40% of Mcd's sales. Basically blacks ate at Mcd's almost 3 times more than they should have by population.
Now a lot of that has to do with the very large numbers of Mcd's in Chicago and New York especially but other urban areas. But African Americans especially and Latinos were referred to as SHU's or Super Heavy Users. I am willing to guess the Super Heavy part has been dropped for some reason though.
But yeah those ad's are pretty bad.

(edited by Dahak on 14.5.04 2353)
Alpha Dog
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#10 Posted on 15.5.04 0844.22
Reposted on: 15.5.11 0845.24
The McDonald's "Commercials for Blacks (tm)" commercial that offended me the most was circa 1997 or so, with the black office workers:

"I'm poppin' for Kiki"

You know the one. And yes, not a person of another race in sight.
SC
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#11 Posted on 15.5.04 0923.51
Reposted on: 15.5.11 0924.49
I dunno, this isn't much worse than Burger King's dueling campaigns of Nerdy Hipster-Esque White People in Office and Pimped-Out Chicken with Wheels.
MoeGates
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#12 Posted on 15.5.04 2323.31
Reposted on: 15.5.11 2326.41
Those commercials with the office workers have been growing on me. Don't quite see how they sell burgers though.
Freeway
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#13 Posted on 16.5.04 0006.29
Reposted on: 16.5.11 0006.31
There's maybe three or four Burger Kings in Calgary, but the Burger King commercials are ALWAYS ON. On the other hand, we have 50 McDonald's...and you almost never see any ads.

Odd.
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