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The 7 - Pro Wrestling - Wrestlemania Ads
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bash91
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#1 Posted on 14.3.02 1314.08
Reposted on: 14.3.09 1329.01
I may have missed this somewhere else. If so, I apologize in advance.



Now, I know that the WWF is really doing an intensive media blitz for Wrestlemania in order to make up for what some see as a really weak build to Wrestlemania. However, does anyone at the WWF really think that Wrestlemania ads during Nick Jr. programming is going to boost the buyrate? For the third morning in a row, my kids and I have seen at least 2 ads for Wrestlemania during morning programming. Is the WWF aiming at the all important 1-6 demographic or is this just a waste of time and money? In addition, it is a problem because I don't let my kids, ages 5 (in 10 days) and 21 months, watch wrestling yet. Is there a big crossover audience between shows like Dora the Explorer or Bob the Builder and Wrestling that I'm not aware of?



My wife and I are going to the show with some friends, so I may not be the average fan, but do these ads really serve a purpose other than to annoy the viewer or raise issues with the children? I really don't enjoy trying to explain what that ugly man with the feather boa is doing in the commercial when my daughter asks. These ads really make me wonder if Vince is trying to really kill his company. As a parent who does moderate what his children watch, ads for wrestling during children's programming really irritate me and are counterproductive. If I'm going to buy the show, I already know about it. If I don't know about it or don't want it, putting ads after Blue's Clues sure as hell ain't the way to get me to buy the show and is likely to make me want to complain about said ads and the programming they represent.



Ok, rant over.



Tim

(edited by bash91 on 14.3.02 1414)
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Ubermonkeys
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#2 Posted on 14.3.02 1327.24
Reposted on: 14.3.09 1329.04
I'm guessing that by advertising on Nick Jr, they're probably targetting the stoner crowd.

Or maybe it was just an ill-placed drop-in by the local cable company.



Nah, stoners.
spf
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#3 Posted on 14.3.02 1333.51
Reposted on: 14.3.09 1335.10
Anyhow, the stoners are busy watching Teletubbies as everyone knows. I'm saying drop-in ad myself, as they've come up in some shows that just struck me as really not the WWF demographic...I'd swear I caught one ad on the Food Network, and not even during Iron Chef.
LeechOfTheNight
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#4 Posted on 14.3.02 1348.19
Reposted on: 14.3.09 1350.27
My guess is that they're targeting the parents, like yourself. One would think that parents of the children that young would probably fall into the 18-36 year old demographic. You have to think that they have some sort of method to their madness. I mean, if you're watching these shows and you're a wrestling fan, you gotta believe they must have accomplished what they were going for at least on some level...
Alessandro
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#5 Posted on 14.3.02 1400.45
Reposted on: 14.3.09 1411.33
I saw those Hogan/Rock Wrestlemania ads recently on TNT (my brother is convinced it's some kind of "residual" from the WCW deal) and during NBA games on NBC (looks like the whole XFL thing didn't dampen the networks willingness to work with the WWF too much).

bash91
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#6 Posted on 14.3.02 1404.28
Reposted on: 14.3.09 1423.43
Ubermonkey,I would like to think that the ads were ill placed drop ins, but I've seen them too consistently this week to buy into that notion. Of course, that may just be my cynical side showing through or the realization that, as spf notes, there are MUCH better shows for stoners on at that time of the morning.

SPF, I've seen the adds on Food as well during Naked Chef and Mario Eats Italy just to mention two specific spots. I didn't comment on the Food TV spots because I figured that the audience for those shows was old enough to make their own purchasing decisions.

Leech, I don't know if I can agree that there is method to their madness. I think it is really problematic to be advertising a show like this on what technicallly qualifies as educational programming. I am a long time wrestling fan and I think this is a problem. If it is a problem for me, how much more of a problem is it likely to be when the parent involved is someone who doesn't like wrestling or doesn't want their children to be subjected to it?

Tim
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#7 Posted on 14.3.02 1430.31
Reposted on: 14.3.09 1431.15
I think the idea is for kids to bug their parent's into getting the PPV. Also in some households, kids order PPVs on their own, so I am sure the WWF is counting on that. But I think they are counting on the "Bug the parents" number with those ad buys.
spf
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#8 Posted on 14.3.02 1536.02
Reposted on: 14.3.09 1556.11
I've seen them at all sorts of times. And as far as I know the local cable companies control the drops and the company really doesn't have a say either in where they go, or on the other side of the fence no say in what is shown during their program in those slots. I remember seeing lots of WCW ads during breaks in Raw whenever WCW was coming to town. And I've just seen too many WM ads in odd places on cable to think they've planned them all that way.
LeechOfTheNight
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#9 Posted on 14.3.02 1901.12
Reposted on: 14.3.09 1908.00
Leech, I don't know if I can agree that there is method to their madness. I think it is really problematic to be advertising a show like this on what technicallly qualifies as educational programming. I am a long time wrestling fan and I think this is a problem. If it is a problem for me, how much more of a problem is it likely to be when the parent involved is someone who doesn't like wrestling or doesn't want their children to be subjected to it?

I'm not exactly sure what the content of the commercial is, but is it really anything all that offending in the commercials? I'm not sure what the real problem is.
ManiacalClown
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#10 Posted on 14.3.02 2144.07
Reposted on: 14.3.09 2159.03
Hey now...*I* watch Blue's Clues sometimes. I think they're advertising for ME!
Excalibur05
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#11 Posted on 14.3.02 2152.41
Reposted on: 14.3.09 2159.04
If my knowledge of advertising has taught me anything (and maybe it hasn't) then it goes something like this:

The WWF buys say X ads for WrestleMania from all the media conglomerations. CBS, NBC, Time Warner, whatever. Then they say "We'd like them to run from 6-10 p.m. every day. During programming geared towards 18-30 year old males." Wouldn't everybody.

The cable companies say, "OK, obviously we can't do that, but we'll give you Y amount of spots on on Prime Time, and then the rest we'll put on where ever we have open spots.

Nickelodeon is a Viacom Co. holding. Viacom owns TNN, MTV and UPN. WWFe is going to sell alot of ads to them because that's where their programming is.

Viacom says, "ok" and disseminates the ads wherever they have space. Yes, even on Nick.

Also, I'd be willing to bet that some of them are local drop ins, where your cable company gets to pick where the ads go. They'll typically just put them wherever, because it really doesn't matter to them. The obvious exceptions are contests involving wrestling and ads for local shows, which advertisers will pay more money for the cable company to drop it into one specific show.
deadbeater
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#12 Posted on 15.3.02 1055.09
Reposted on: 15.3.09 1055.09
According to sources, Nickelodeon is the most watched cable channel 24-7. It has to be more than kids watching it. So in a way it does makes sense to advertise there.
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