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The 7 - Random - Fall 2003 Primetime Network TV ad rates Register and log in to post!
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Mr Shh
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#1 Posted on 31.10.03 1313.40
Reposted on: 31.10.10 1315.20
Here are the top 20 most expensive (pre-Sweeps) commercial spots on primetime network TV (average price of a 30 second ad).

1. Friends $473,500
2. Will & Grace $414,500
3. ER $404,814
4. Survivor $390,367
5. Scrubs $360,950
6. Coupling $316,400
7. C.S.I. $310,324
8. The Simpsons $296,440
9. Twenty Four $292,200
10. Monday Night Football $272,867
11. Law & Order $264,889
12. Everybody Loves Raymond $257,700
13. Joe Millionaire $256,704
14. The Bachelor $253,940
15. Malcolm in the Middle $251,575
16. West Wing $229,429
17. The Ortegas $204,080
18. Two and a Half Men $200,350
19. Law & Order: Criminal Intent $197,050
20. Frasier $195,200

(source: Advertising Age)

- No surprises in the top 5
- I figured MNF would be higher up
- Cool to see FOX gets to charge a pretty penny for its Sunday night lineup
- What the hell is The Ortegas?
- Here's to hoping 24 can keep to its guaranteed ratings (that's a pretty pricey ad spot)
- Smackdown! ranks at 121 (out of 124 - $34,333), and is not the highest price ad space for UPN (doesn't WWE handle its advertising differently than the rest of TV?)

You can view the entire list at my new all-time favorite website, The Futon Critic (thefutoncritic.com).

(edited by Mr Shh on 31.10.03 1415)

(edited by Mr Shh on 31.10.03 1416)
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Grimis
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#2 Posted on 31.10.03 1401.14
Reposted on: 31.10.10 1401.29
- The Ortegas starts in January, of all times.

- Coupling got pulled. It's amazing how the # 6 ad rate can get pulled.

- Does life suck for ABC or what? 2 shows in the top 20? NBC calls that "Thursday".

- If I'm a Dem running for President, I grab those 48 Hours spots to run spots on prescription drugs

Incidentally though, look at the income per half-hour(half-hour equals 8 30-second spots(price per spot in parenthesis):

1. monday night football $17,463,488 (10)
2. er $12,954,048 (3)
3. survivor $12,491,744 (4)
4. c.s.i.: crime scene investigation $9,930,368 (7)
5. twenty four $9,350,400 (9)
6. law & order $8,476,448 (11)
7. joe millionaire $8,214,528 (13)
8. bachelor, the $8,126,080 (14)
9. friends $7,576,000 (1)
10. west wing, the $7,341,728 (16)
11. will & grace nbc $6,632,000 (2)
12. law & order: criminal intent $6,305,600 (19)
13. nbc saturday night movie $6,169,632 (96)
14. c.s.i.: miami $5,872,640 (22)
15. scrubs $5,775,200 (5)
16. american juniors $5,653,344 (24)
17. skin $5,600,000 (25)
18. alias $5,464,352 (26)
19. without a trace $5,394,272 (19)
20. las vegas $5,349,344 (20)


(edited by Grimis on 31.10.03 1502)
EddieBurkett
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#3 Posted on 31.10.03 1409.11
Reposted on: 31.10.10 1409.14
Maybe I'm reading the chart wrong, but that's labeled as the 'Average Income per Episode'. That's not broken down on a half hour average. (although to get that, just divide each amount by the show's length).

Its funny that the Mullets is #124/124. They've been pulled already too, right?

Smackdown comes in at #80 on that list, but adjusting for its 2 hour status, it would beat only The Mullets and Rock Me Baby. It's just behind Steve Harvey's Big Time, unless that's an hour show.

Edit: And its not surprising Coupling got pulled. Aside from sucking (at least, it had bad word of mouth, and *I* never watched it), it was only #22 on the list of earned income. The whole reason it was rated so highly on the first graph is because of its timeslot, and any decent show, rated so highly, should probably at least be in the top 20, if not the top ten.

(edited by EddieBurkett on 31.10.03 1512)
Grimis
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#4 Posted on 31.10.03 1412.02
Reposted on: 31.10.10 1412.31
    Originally posted by EddieBurkett
    Maybe I'm reading the chart wrong, but that's labeled as the 'Average Income per Episode'. That's not broken down on a half hour average.
You might be right, which makes the data make a little more sense
drjayphd
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#5 Posted on 1.11.03 1550.45
Reposted on: 1.11.10 1550.45
Skin's #17 on income/ep? Is this including all the money Fox put into ads for the show? And has it been pulled yet? I mean, when you've got essentially the same lead-in show, and you do worse ratings in the same slot than friggin' girls club, that's probably not a good sign. I'm not seeing it on, but I don't have any program info on digital cable for Monday.
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