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28.4.08 0207
The 7 - Baseball - Blue Jays unveil new logo
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HomerJFong
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#1 Posted on 2.9.03 2126.49
Reposted on: 2.9.10 2129.04
Click Here (sportsnet.ca)

Well, it's different.......

"The new logo, designed by Toronto-based Brandid, has a blue jay with a silver beak extending from the J in the word Jays. The three-dimensional metallic letters are white and silver surrounded by blue and black trim. Team caps will sport the bird with letter J."
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Brian P. Dermody
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#2 Posted on 2.9.03 2141.18
Reposted on: 2.9.10 2142.01
And it's all thanks to MARKET RESEARCH!

Man, f--k market research.

PalpatineW
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#3 Posted on 2.9.03 2240.46
Reposted on: 2.9.10 2248.19
Will this lead to the Devil Rays being known as the Rays? How will we deal with the confusion of two teams known simply as "Sox?"
drjayphd
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#4 Posted on 2.9.03 2243.34
Reposted on: 2.9.10 2251.21
(does so, per DJ Ran's request)

"Market research suggested fans felt the current logo was tired and dated."

Well, if they think the current logo's dated, wait'll they see what they say about this one in a coupla years.
Big Bad
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#5 Posted on 3.9.03 0022.48
Reposted on: 3.9.10 0022.51
In a random fact, one of the original names bandied about for the Jays was the Blue Sox.

I don't mind the logo that much. It just means that my current Blue Jays stuff is now stylishly retro. Booyah!

I do NOT like the powder-blue hats, though.
CRZ
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#6 Posted on 3.9.03 0405.10
Reposted on: 3.9.10 0406.05
"Of course, the club name remains the Toronto Blue Jays as it is an important and cherished part of the team's identity and history."

Well thank GOD that the logo was neither important NOR cherished, so they could change it!
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#7 Posted on 3.9.03 0625.26
Reposted on: 3.9.10 0627.17
It's not too bad....but it has to be seen in context with the new uniforms to get the full effect.

At least they didn't drop "Blue"(of course how could they? They're owned by Labatt's for pete's sake...)
HomerJFong
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#8 Posted on 3.9.03 0654.09
Reposted on: 3.9.10 0654.57
I'm happy about this. With the original logo, it always took me a second or two to put the blue jay's head together, starting from the eye, and then to the beak, and then around clock-wise. I also loathed the current one with the jay holding the bat, and just felt the maple leaf tattoo on its arm looked tacky.

With this one, I like the colours of it, but am just not too in love with the lettering. I'll wait to judge the new uniforms when they don't have Trish Stratus modelling it for the cameras.
Grimis
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#9 Posted on 3.9.03 0720.16
Reposted on: 3.9.10 0721.29
Incidentally, these are the new jerseys and hats:
(image removed)


The jerseys are ok, the road jersey is an interesting, unusual darker gray. But the sky blue hat and the 3rd hat are just a tad too much.
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#10 Posted on 3.9.03 0846.22
Reposted on: 3.9.10 0848.00
Obviously, I gotta get me one of those dark jerseys, but on the whole the whole logo/jersey combo gets a big thumbs DOWN from me.

When your "icon" team in the area (the Leafs) has such a classic look, why would you try to be a new and hip with yours if you are trying to sell more stuff? Even the Raptors unis are cooler that the new Blue Jays duds. They should've gone more retro instead of all "new".
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#11 Posted on 3.9.03 1646.49
Reposted on: 3.9.10 1651.21
I wonder if the NFL's Arizona Cardinals going to get some sort of compensation from the Jays for stealing their logo... Which of course bags the question. Why on earth would anyone steal anything from the Arizona Cardinals

Whitebacon
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#12 Posted on 3.9.03 1838.38
Reposted on: 3.9.10 1843.31
Why do they look like Tampa's jerseys?
darkdragoon
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#13 Posted on 3.9.03 2201.04
Reposted on: 3.9.10 2203.07
does look like the cardinals, but if it mated with the philly eagle or the seahawk...
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#14 Posted on 3.9.03 2249.25
Reposted on: 3.9.10 2249.34
    Originally posted by darkdragoon
    does look like the cardinals, but if it mated with the philly eagle or the seahawk...
Yeah, all them birds are tramps
anibanging
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#15 Posted on 3.9.03 2257.54
Reposted on: 3.9.10 2258.48
    Originally posted by Grimis
    It's not too bad....but it has to be seen in context with the new uniforms to get the full effect.

    At least they didn't drop "Blue"(of course how could they? They're owned by Labatt's for pete's sake...)


P.S they're not owned by Labatt's anymore and haven't been for a few years.

I like the "Toronto" uni although their logo from a couple of logo's back was probably the best they've had.
Chico Santana
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#16 Posted on 3.9.03 2339.36
Reposted on: 3.9.10 2342.33
They're OK, but I like the old school hats alot more. It was cool to have Deny Dent there, he is a f#cking awesome artist.
drjayphd
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#17 Posted on 3.9.03 2340.07
Reposted on: 3.9.10 2345.41
That's gray? It looked more like purple to me... almost like if they merged the Diamondbacks and Devil Rays... euwwwww.

NHS: Swiping Arizona's players seemed to work for the Bucs.
Peter The Hegemon
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#18 Posted on 4.9.10 0210.53
    Originally posted by PalpatineW
    Will this lead to the Devil Rays being known as the Rays?


PROPHECY!!!
darkdragoon
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#19 Posted on 4.9.03 0213.44
Reposted on: 4.9.10 0214.09
don't forget our current division rival Niners (Garrison Hearst) and the the Rams (Aeneas Williams, is Proehl still on the team?)...
drjayphd
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#20 Posted on 4.9.03 0216.18
Reposted on: 4.9.10 0216.50
    Originally posted by darkdragoon
    don't forget our current division rival Niners (Garrison Hearst) and the the Rams (Aeneas Williams, is Proehl still on the team?)...


Nope... he's with the Panthers. Didn't know Proehl was ever on the Cards, though.
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