The W
Views: 106706526
Main | FAQ | Search: Y! / G | Color chart | Log in for more!
29.8.08 0952
The 7 - Movies & TV - Spike changing logo in May - expected to have no effect Register and log in to post!
(1259 newer) Next thread | Previous thread
User
Post (11 total)
CRZ
Big Brother
Administrator
Level: 217

Posts: 7445/16621
EXP: 151681440
For next: 1285797

Since: 9.12.01
From: ミネアポリス

Since last post: 4 days
Last activity: 13 hours
AIM:  
ICQ:  
Y!:
#1 Posted on 22.3.06 2332.10
Reposted on: 22.3.13 2332.17
(image removed)
"Get More Action" - get it? Get it?


More fun in the press release at http://sev.prnewswire.com/television/20060322/NYW09622032006-1.html and quoted below:


    Spike TV Launches Rebranding Campaign
    New Logo and Tagline Get More Action to Debut in May


    NEW YORK, March 22 /PRNewswire/ -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.

    A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.

    Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."

    Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship(R) through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.

    "Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.

    Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.

    Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA) .
    Website: http://www.spiketv.com/



See more: http://www.broadcastingcable.com/article/CA6317977.html?display=Breaking+News


(edited by CRZ on 22.3.06 2337)
Promote this thread!
RYDER FAKIN
Six Degrees of Me
Level: 63

Posts: 409/961
EXP: 2093120
For next: 4043

Since: 21.2.02
From: ORLANDO

Since last post: 272 days
Last activity: 3 days
AIM:  
#2 Posted on 23.3.06 0725.01
Reposted on: 23.3.13 0725.59
I guess the bright side is if you don't like *this* logo / misson statement / "re-brand", just wait a couple years and they'll re(re)RE-brand again. Practice makes perfect!

POP!

FLEA
The Vile1
Lap cheong
Level: 81

Posts: 1390/1694
EXP: 4800963
For next: 191907

Since: 4.9.02
From: California

Since last post: 2322 days
Last activity: 2054 days
#3 Posted on 23.3.06 0937.14
Reposted on: 23.3.13 0937.57
Well the new logo looks better than the weird, cursive written one.

That new Blade series looks crappier than Trinity.

(edited by The Vile1 on 23.3.06 0737)
KJames199
Scrapple
Moderator
Level: 118

Posts: 180/4049
EXP: 18236359
For next: 146609

Since: 10.12.01
From: #yqr

Since last post: 19 hours
Last activity: 9 hours
#4 Posted on 23.3.06 1236.21
Reposted on: 23.3.13 1237.33
It's more fitting than the current one, but it also screams "first day of 3D Studio Max training."
Matt Tracker
Scrapple
Level: 128

Posts: 1541/5055
EXP: 24098162
For next: 283604

Since: 8.5.03
From: North Carolina

Since last post: 4 days
Last activity: 1 day
#5 Posted on 23.3.06 1237.58
Reposted on: 23.3.13 1238.50
It inspires me to either join the military or buy motor oil.
spf
Scrapple
Level: 134

Posts: 3511/5409
EXP: 28091501
For next: 495547

Since: 2.1.02
From: The Las Vegas of Canada

Since last post: 56 days
Last activity: 2 days
AIM:  
#6 Posted on 23.3.06 1436.21
Reposted on: 23.3.13 1439.19
(deleted by CRZ on 23.3.06 1450)
Mr Heel II
Lap cheong
Level: 78

Posts: 745/1537
EXP: 4231947
For next: 150298

Since: 25.2.02

Since last post: 22 days
Last activity: 1 day
#7 Posted on 23.3.06 1950.07
Reposted on: 23.3.13 1950.23
Why would they have the logo pointing down? Doesn't down signify "less"? Or worse...limp?
redsoxnation
Scrapple
Level: 153

Posts: 5092/7534
EXP: 45230695
For next: 92812

Since: 24.7.02

Since last post: 789 days
Last activity: 789 days
#8 Posted on 23.3.06 2042.33
Reposted on: 23.3.13 2042.49
Now, this might be more high concept than they would like, but, if you are naming a network Spike, why not use a Spike as your logo? Maybe on the 463rd rebranding they'll come to that idea.
Deputy Marshall
Liverwurst
Level: 67

Posts: 564/1148
EXP: 2484329
For next: 108557

Since: 28.6.04
From: Troy, NY

Since last post: 317 days
Last activity: 101 days
#9 Posted on 23.3.06 2235.31
Reposted on: 23.3.13 2236.04
    Originally posted by Mr Hell II
    Why would they have the logo pointing down? Doesn't down signify "less"? Or worse...limp?
    Originally posted by redsoxnation
    Now, this might be more high concept than they would like, but, if you are naming a network Spike, why not use a Spike as your logo? Maybe on the 463rd rebranding they'll come to that idea.


I think that the gold object that's pointing down is meant to be reminiscent of a spike without being too obvious a reference to a phallus.
Boston Idol
Blutwurst
Level: -1

Posts: 230/257
EXP: -721292
For next: 1001230

Since: 17.2.03
From: San Jose, CA

Since last post: 3179 days
Last activity: 2972 days
#10 Posted on 24.3.06 0318.13
Reposted on: 24.3.13 0319.09
I agree with Matt, the logo looks similar to stripes on a marine uniform. The goobers who run Spike probably think Chuck Norris invented Mixed Martial Arts. Still, it could be worse. Spike could be veering into sports programming, which would ensure that Stephen A. Smith would always have enough money marks to get his own show somewhere. (Adam Corolla Corollary)

Frank
Cerebus
Scrapple
Level: 111

Posts: 1673/3545
EXP: 14420093
For next: 448313

Since: 17.11.02

Since last post: 28 days
Last activity: 27 days
#11 Posted on 24.3.06 1053.47
Reposted on: 24.3.13 1053.49
    Originally posted by CRZ
    (image removed)

    A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past.


Hmm. '...chevrons of the past.'?

(image removed) (image removed)

...someone should have a talk with the person who writes their news statements.
ALL ORIGINAL POSTS IN THIS THREAD ARE NOW AVAILABLE
Thread ahead: V For Vendetta
Next thread: Hayes quits as Chef on "South Park"
Previous thread: The Whole Truth, 3/22/06
(1259 newer) Next thread | Previous thread
Related threads: Blade TV series now official! To rock Spike TV in June - Interesting comments about wrestlilng and Spike - The Lance Krall show - More...
The 7 - Movies & TV - Spike changing logo in May - expected to have no effectRegister and log in to post!

The W™ message board - 7 year recycle

ZimBoard
©2001-2015 Brothers Zim
This old hunk of junk rendered your page in 0.298 seconds.