Spike TV Launches Rebranding Campaign New Logo and Tagline Get More Action to Debut in May
NEW YORK, March 22 /PRNewswire/ -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.
A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.
Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."
Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship(R) through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.
"Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.
Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.
Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA) . Website: http://www.spiketv.com/
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#9 Posted on 23.3.06 2235.31 Reposted on: 23.3.13 2236.04
Originally posted by Mr Hell IIWhy would they have the logo pointing down? Doesn't down signify "less"? Or worse...limp?
Originally posted by redsoxnationNow, this might be more high concept than they would like, but, if you are naming a network Spike, why not use a Spike as your logo? Maybe on the 463rd rebranding they'll come to that idea.
I think that the gold object that's pointing down is meant to be reminiscent of a spike without being too obvious a reference to a phallus.
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#10 Posted on 24.3.06 0318.13 Reposted on: 24.3.13 0319.09
I agree with Matt, the logo looks similar to stripes on a marine uniform. The goobers who run Spike probably think Chuck Norris invented Mixed Martial Arts. Still, it could be worse. Spike could be veering into sports programming, which would ensure that Stephen A. Smith would always have enough money marks to get his own show somewhere. (Adam Corolla Corollary)