The W
Views: 112762047
Main | FAQ | Search: Y! / G | Color chart | Log in for more!
25.5.09 1216
The 7 - Random - Ill-advised advertising strategy Register and log in to post!
(2953 newer) Next thread | Previous thread
User
Post (9 total)
emma
Cherries > Peaches
Level: 89

Posts: 272/2103
EXP: 6850506
For next: 65422

Since: 1.8.02
From: Phoenix-ish

Since last post: 61 days
Last activity: 20 hours
#1 Posted on 3.1.03 0224.08
Reposted on: 3.1.10 0226.51
Apparently there's some sort of gospel music show called "Hopeville" coming to theatres near us real soon now -- I've seen several commercials this evening for "tickets on sale". That's all well & good, except the 3 commercials I've seen have all been during this same episode of Jerry Springer.

Somehow I think somebody may be unclear about the target demographic ...
Promote this thread!
J. Kyle
Boudin blanc
Level: 96

Posts: 676/2468
EXP: 8847196
For next: 141623

Since: 21.2.02
From: The Land of Aloha

Since last post: 17 hours
Last activity: 17 hours
AIM:  
Y!:
#2 Posted on 3.1.03 0300.39
Reposted on: 3.1.10 0302.35
When asked why Jesus ate with the taxman instead of the holy men, he said the equivalent of "Who do you think needs it more?"
emma
Cherries > Peaches
Level: 89

Posts: 274/2103
EXP: 6850506
For next: 65422

Since: 1.8.02
From: Phoenix-ish

Since last post: 61 days
Last activity: 20 hours
#3 Posted on 3.1.03 0402.42
Reposted on: 3.1.10 0402.54
Point taken. Although there is that nagging problem of "Who's buying?" :-) Will Jerry Springer viewers actually spend $35 per seat, with no expectations of lesbians? (And would the resulting Hopeville audience end up chanting "Go to Oprah"?)
Parts Unknown
Lap cheong
Level: 83

Posts: 899/1732
EXP: 5226257
For next: 205987

Since: 2.1.02
From: Darkenwood

Since last post: 224 days
Last activity: 167 days
#4 Posted on 3.1.03 1117.35
Reposted on: 3.1.10 1129.03
I think you're pigeon-holing people. Many times, you won't find folks who are clearly either "EVIL JERRY SPRINGER WATCHERS" or "HOLY ROLLERS." In my experience, people tend to like a bit of the divine and a bit of the profane in their lives. I'm sure plenty of people would enjoy both with equal interest.
Pool-Boy
Lap cheong
Level: 83

Posts: 720/1759
EXP: 5240370
For next: 191874

Since: 1.8.02
From: Huntington Beach, CA

Since last post: 1895 days
Last activity: 662 days
AIM:  
ICQ:  
Y!:
#5 Posted on 3.1.03 1708.48
Reposted on: 3.1.10 1709.25
Actually, I think you would be surprised at the number of "devote Christians" live in the trailer park. It seems to me that they got their demographic perfect, however they do seem to be ENDORSING Jerry Springer activities, which I find unusual...
mountinman44
Sujuk
Level: 64

Posts: 510/974
EXP: 2177303
For next: 36806

Since: 8.5.02
From: San Diego, CA

Since last post: 1831 days
Last activity: 146 days
Y!:
#6 Posted on 3.1.03 1848.44
Reposted on: 3.1.10 1850.03
Have to look at the ad rates for that particular TV station, too. They may be less expensive than during normal times. Or it could be, God forbid, that Springer is one of the highest rated programs on that station, in which case, the concert is getting the best exposure.
Cerebus
Scrapple
Level: 112

Posts: 143/3554
EXP: 14887973
For next: 450280

Since: 17.11.02

Since last post: 104 days
Last activity: 47 days
#7 Posted on 3.1.03 2216.53
Reposted on: 3.1.10 2217.01

    Originally posted by mountinman44
    Have to look at the ad rates for that particular TV station, too. They may be less expensive than during normal times. Or it could be, God forbid, that Springer is one of the highest rated programs on that station, in which case, the concert is getting the best exposure.


Jerry still gets pretty high ratings for daytime syndication if I do remember right, he's in the high 3's I think, which is better then RAW is doing at least.
Mr Heel II
Lap cheong
Level: 79

Posts: 248/1549
EXP: 4397273
For next: 182214

Since: 25.2.02

Since last post: 33 days
Last activity: 17 hours
#8 Posted on 4.1.03 0243.06
Reposted on: 4.1.10 0243.22
You also have to remember that many who watch Springer are the wacky evangelical-type who are just in it for the sport of yelling "SINNAH!" at the television set all day.

They'll be snatching those tickets up.


PeterStork
Sujuk
Level: 65

Posts: 101/1009
EXP: 2318840
For next: 16800

Since: 25.1.02
From: Chicagoland with Hoosiers, or "The Region"

Since last post: 426 days
Last activity: 189 days
#9 Posted on 5.1.03 0053.51
Reposted on: 5.1.10 0054.26

    Originally posted by Cerebus

      Originally posted by mountinman44
      Have to look at the ad rates for that particular TV station, too. They may be less expensive than during normal times. Or it could be, God forbid, that Springer is one of the highest rated programs on that station, in which case, the concert is getting the best exposure.


    Jerry still gets pretty high ratings for daytime syndication if I do remember right, he's in the high 3's I think, which is better then RAW is doing at least.



From Mediaweek, about a month ago: "Jerry Springer: 2.6"

http://www.mediaweek.com/mediaweek/search/search_display.jsp?vnu_content_id=1774786

Due to variance in coverage, though, there are different systems for primetime, syndication and cable, so you really can't compare the three very easily. It's easier to compare Springer with other syndies.

The idea about cheap ad rates is spot on. Here in St. Louis, Springer's on at 2:30 in the morning or something, and is probably some of the cheapest time available on KDNL. And to think, as late as September our NBC affiliate ran it at 11:35 and delayed Conan an hour. *shakes head in disgust*
ALL ORIGINAL POSTS IN THIS THREAD ARE NOW AVAILABLE
Thread ahead: For Canadians: Family Guy on Teletoon!
Next thread: Damn funny "movie"
Previous thread: Before 2003 comes... the Inu Yasha thread!
(2953 newer) Next thread | Previous thread
The 7 - Random - Ill-advised advertising strategyRegister and log in to post!

The W™ message board - 7 year recycle

ZimBoard
©2001-2015 Brothers Zim
This old hunk of junk rendered your page in 0.782 seconds.