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22.1.12 0004
The 7 - Baseball - First Pitch at 7:11 Register and log in to post!
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Sec19Row53
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#1 Posted on 11.10.06 1114.50
Reposted on: 11.10.13 1118.56
Today's strange marketing deal (from jsonline.com)
The Chicago White Sox and 7-Eleven have signed a new, three-year deal in which the team will begin home evening games at 7:11 p.m. beginning next season.

Get it?

The deal is worth an average of $500,000 a year, according to the New York Times. Meanwhile, Margaret Chabris, a spokeswoman for 7-Eleven, had this to say about the deal: ďItís a fun way to insert our name into fansí hearts and minds. We think itís worth way more than $500,000.Ē

If it is, don't you think the White Sox would have asked for more money?
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I guess I'm surprised this hasn't been done before, although it strikes me as something that a minor league team would do*.

* - This is not intended as a shot against the White Sox from a long suffering Cubs fan, because I know my team sucks and yours won it all last year.

(edited by Sec19Row53 on 11.10.06 1115)
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spf
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#2 Posted on 11.10.06 1208.11
Reposted on: 11.10.13 1208.59
Eh, can't say I'm bothered, and I figure that $500,000 basically pays Bobby Jenks for next season. If the start time had been changed radically to suit the promotion I would be upset, but this year's start time on Friday's was 7:35, and before that it had been 7:05. So for me the move is good, since I like the earlier start

I figure everything else in baseball is branded, from the opening pitch to the stadium names to even the Bud Light Bleachers at Wrigley Field. If 7-11 wants to give my team a chunk of change to start at basically the same time it already was, I am glad they took the money and ran.
thecubsfan
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#3 Posted on 11.10.06 1236.24
Reposted on: 11.10.13 1237.10
>I figure that $500,000 basically pays Bobby Jenks for next
>season

In fact, if they just converted the $500,000 straight into 7-11 food and drink, I think he'd be all set.
EddieBurkett
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#4 Posted on 11.10.06 1309.33
Reposted on: 11.10.13 1310.08
This is a good deal for the White Sox as 7-11 is basically giving them free money. What I don't understand is why 7-11 would pony up so much money. I get the whole concept of 'brand awareness', but a) isn't 7-11 already ubiquitous enough that most of the people at the stadium are aware of them, and b) does anyone think that this is going to sell more slurpees?
spf
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#5 Posted on 11.10.06 1348.15
Reposted on: 11.10.13 1348.24
    Originally posted by EddieBurkett
    This is a good deal for the White Sox as 7-11 is basically giving them free money. What I don't understand is why 7-11 would pony up so much money. I get the whole concept of 'brand awareness', but a) isn't 7-11 already ubiquitous enough that most of the people at the stadium are aware of them, and b) does anyone think that this is going to sell more slurpees?

Right now 7-11 is in the middle of a pretty big expansion in Chicagoland, having bought a bunch of White Hen Pantry stores, so I would imagine they are probably looking to get the name out there as much as possible during any possible transition.

And thecubsfan is just jealous that all his team has for fat relief pitchers is Scott Eyre, who is nowhere near as cool as Big Bobby Jenks ;)
It's False
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#6 Posted on 11.10.06 1449.23
Reposted on: 11.10.13 1449.32
I'm immensely disappointed that the White Sox weren't given $711,000 for this.

Sure, it's going to look really silly to look in the newspaper and see "Los Angeles @ Chicago 7:11pm EST (4:11 PST)", but for half a million, I'm sure the White Sox are more than willing to bite the bullet. What I'm surprised about is that 7-11 didn't include a provision to place a Slurpee machine at each concession stand. Or better yet, have a 7-11 available in the parking lot.
Whitebacon
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#7 Posted on 11.10.06 1641.24
Reposted on: 11.10.13 1641.39
    Originally posted by It's False
    I'm immensely disappointed that the White Sox weren't given $711,000 for this.

    Sure, it's going to look really silly to look in the newspaper and see "Los Angeles @ Chicago 7:11pm EST (4:11 PST)", but for half a million, I'm sure the White Sox are more than willing to bite the bullet. What I'm surprised about is that 7-11 didn't include a provision to place a Slurpee machine at each concession stand. Or better yet, have a 7-11 available in the parking lot.


Well, technially, it would be 7:11 CST, which would put it at 8:11 EST, and then 5:11 PST. But I guet what you're saying.
redsoxnation
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#8 Posted on 11.10.06 2103.00
Reposted on: 11.10.13 2103.12
At least they are getting money off it, unlike Tampa that insists on starting their games at quarter past the hour and aren't getting money. Plus, this means more money in advertising for the extra 1-2 minutes of spots they can place after the pre-game show and between coming on at the top of the hour and the first pitch. Plus, it isn't like they are having a company listed as presenting their 2007 season or individual homestands. You really have to be looking to turn a buck to do something like that. Right Red Sox front office?
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